Five Best Cafe Promotion Strategies In Malaysia (That Actually Work!)
The competition among restaurants is fierce, and you’ll need to give your all to be successful.
You have invested a lot of time, effort and money to get the cafe running — and the tough competition should not be the factor affecting your cafe business.
As a digital marketing agency in Malaysia that focuses on helping entrepreneurs and small business owners, we are fortune enough to work with some of the coolest cafes and restaurants in Malaysia.
If you are serious in finding for the best cafe promotion strategies that work, carry on reading below.
1. Define The Unique Selling Point (or USP)
Do you know that knowing your unique selling point(s) is extremely important?
In cafe and restaurant business, you don’t want to be just another average Joe or the new guy in the block that runs the usual marketing strategy (which is boring by the way).
The first part is doing the marketing and second part involves give one or more reasons for customers to come to your establishment.
Here’s an example: Pak Putra Tandoori & Naan Restaurant (Melaka).
If you are visiting Melaka, you know that this is one restaurant you need to go.
So, what’s their unique selling point?
The answer lies within their naan (flatbread).
Their unique selling point is their perfectly done flatbread which (believe it or not) is not comparable with any of its competitors.
Define your uniqueness
When you are able to define your unique selling point (and telling the world about it), you are in the for win.
And in the restaurant or cafe marketing promotion, you shouldn’t be beating your competitors — you should dominate the market, just like what Pak Putra Restaurant did!
It doesn’t matter if you want to brand your cafe or restaurant as casual, fine dining, high end, etc.
You got to take sometime to understand what you want (in the concept level) and input that in the branding part.
Branding is the most important step when it comes to creating a cafe promotion strategy in Malaysia.
Consumers are more likely to visit your place once they are familiar with the product and location.
What should you do (in cafe promotion strategy) in branding?
- Get a professional logo
- Standardize your brand name on all platforms (printed or online media)
- Define your brand (premium, casual, fun, younger generation, working adults etc.)
“Branding is very important when it comes to cafe promotion strategy in Malaysia — and this is something you shouldn’t overlook at.” Reginald Chan
Defining your brand is the single, most important task you can do for your business.
3. Influencer marketing
If you are looking for super effective cafe promotion strategy in Malaysia, this is it.
Influencer marketing (some call it influencer outreach) is extremely powerful and can bring your business to new heights.
Influencer marketing is a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers. Wikipedia.
But there’s a little challenge for this cafe promotion strategy.
Influencer marketing works but not for every brand in the market and here’s why:
- Influencer marketing requires advanced tracking and detailed KPI’s (for influencers to follow)
- Best way to track conversion is when the company has an e-Commerce store
- Without e-Commerce store, tracking can only be done through engagement or clicks
If you are planning to promote a cafe or restaurant in Malaysia using influencer marketing, it is best when you have great USP (unique selling points) and Instagram-able photos to share.
4. Search engine marketing and search engine optimization
SEO and SEM work — and they work perfectly well in cafe promotion strategy.
When was the last time you find for food and beverage ideas using Google?
Google is used by nearly everyone and it is by far the most popular search engine platform for people of all ages.
When your cafe or restaurant is at the top of Google and other search engines, it is definitely going to bring tons of business and leads for you.
SEO and SEM involve:
- Paid marketing on Google (advertisement on Google)
- Google My Business
- Higher ranking on Google Search Result Pages (SERP) for organic search
5. Social media marketing
Last but not least, social media marketing for cafe promotion in Malaysia.
Do you know that social media marketing is very effective marketing strategy for cafe and restaurants in Malaysia?
Let’s face it.
But there’s a catch — a catch that most business owners stumble upon.
Social media marketing is not just about inputting your credit card details to Facebook for paid advertisement.
It involves detailed planning for the entire campaign duration and understand the constantly changing Facebook advertising algorithms. Plus, constantly analyzing what your competitors are doing and how others are responding to your advertisements.
And if you do all the above, social media marketing is going to do wonders for you.