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Social Media Marketing Malaysia

Social Media Marketing Malaysia: What Are Your Concerns?

​Yes, you are right. Social media marketing is one of the most effect digital marketing strategies in Malaysia. Let me guess — you felt that social media marketing is complicated, you probably doesn't have the right person in place or simply looking for a complete guide to social media marketing in Malaysia.

​This is exactly what you will find in this article. Here's a quick summary of what you will be discovering today.

​Part 1: What is social media marketing?

Social Media Marketing

​Before you can start using social media marketing, it is important to understand the fundamentals behind this marketing strategy

Social media marketing, or SMM (in short), is a form of Internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

Social media marketing involves the usage of multiple social media platforms such as​ Facebook, Twitter, LinkedIn, YouTube, and Instagram to name a few. There are dozens of social media platforms that anyone can leverage in Malaysia. Social media marketing can be very time consuming and startups are always recommended to be ultra specific w​hen it comes to choosing the right social platforms.

Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.

​Part 2: How does social media marketing works?

"​Does social media marketing works for my business?"

This is one of the most asked questions and the answer is yes. Social media marketing can help you achieve a number of goals for your business. When you have a detailed social media marketing strategy in placed, business goals such as the below can be achieved in a short time period.

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    ​Increasing website traffic
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    ​Building conversions
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    ​Raising brand awareness
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    Creating brand identity and positive brand association
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    Improving communication and interaction with key audiences

​One of the key ingredient for any social media marketing success is the size of your audience. The bigger the side of your audiences on social media networks, the easier it would be for you (and your business) to achieve any marketing goals in your list.

​Part 3: Why social media marketing works in Malaysia?

​Have you ever wondered why social media marketing works in Malaysia? I bet you do!

​Let's take a look at some general facts about users in Malaysia (credits to Hootsuite for the information).

Key Digital Statistical Indicators Malaysia
Device Usage Malaysia
Most_Active_Social Media Platforms In Malaysia
Time Spend With Social Media Malaysia
Social Media Usage Malaysia
Facebook Usage Analysis Malaysia
Facebook Users Profil Malaysia

​Now, what does the above tells you all about social media marketing in Malaysia?

​Takeaway #1: Social media marketing is important in Malaysia.

Takeaway #2: You have more options instead of solely Facebook marketing.

​Part 4: How to start social media marketing in Malaysia?

​The first step in starting social media marketing in Malaysia is to setup the right goals. Here's a simple list for you to start with:

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    ​What are you hoping to achieve through social media marketing?
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    ​Who is your target audience in Malaysia?
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    ​Where would your target audience hang out and how would they use social media?
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    What message do you want to send to your audience with social media marketing?

​And if you think that social media marketing is simple with the above goal setting, you are terribly wrong.

​At Marketing Lancers, we help our clients with (and we recommend you to have these in mind too):

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    ​Strategic content planning
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    ​Crating powerful content that reflects the brand's vision
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    ​Creating consistent and positive brand image across various social platforms
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    Planning detailed content promotions
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    Sharing curated links
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    Tracking competitors
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    Measuring success with analytics
What are you hoping to achieve through social media marketing?
Who is your target audience?
Where would your target audience hang out and how would they use social media?
What message do you want to send to your audience with social media marketing?

​Part 5: Should you hire social media consultants or social media agency?

​You may think that you can cope up with doing social media marketing on yourself — thus, not requiring social media consultants or social media agency for assistance.Or maybe, you think that you are just a startup or small-medium sized business that doesn't really need the marketing boost.

The good news, I understand that and fully respect that too!

​But here's something for you to ponder. Imagine you don't have to handle any social media marketing works/tasks today and you probably able to shove off two hours of work. What can you do with the extra two hours on your hand?

Could you be:

  • ​Making a few phone calls to your high value customers just to catch up (and probably get several recommendations)?
  • ​Finally able to make time for an important meeting with your investors, owners or team?
  • ​Revisit your sales strategy for the next 6/12 months?

Or maybe, all these social media marketing updates and strategies are driving you nuts. Can you imagine yourself trying to read and understand what Facebook Edgerank is all about and how it can affect your business? Duh, you rather make a cold call and try to make more sales, right?

​Don't get me wrong. I'm not trying to convince you that you need help with social media but are those something that could tickle your productivity level?

​Hiring social media consultants or social media agency in Malaysia is always a huge plus point for many businesses. Back in those days, social media marketing can cost you a fortune. Nowadays, the tide has changed and more importantly, this is the exact foundation Marketing Lancers are build on. 

​We don't charge you for services you don't need and we love giving out free consultations just because we love helping out.

Click on the button below and schedule a no-string-attached consultation with one of our highly experience consultants today!

What Is Facebook Edgerank

How Does Facebook Edgerank Works?

As a business consultant, questions about Facebook Edgerank always pop up in the conversations with clients. In today's article, I want to provide answers to one of the most asked questions, "​​What is Facebook Edgerank?"

​What is Facebook Edgerank?

​Facebook Edgerank is an algorithm that Facebook uses to determine what should be seen by users based on their interests and interactions. Edgerank allows Facebook to ​deliver relevant content to users at any given time.

​What is an "Edge"?

​Facebook marketing can be really confusing at times. They have all the funny terminology which easily confuses many.

An "Edge" is every interaction you've ever done on Facebook. This means that from liking a post, replying to a post, commenting on Facebook groups/pages and even messages. Yes, you are being tracked (but for the good thing).

When Edgerank filters your Facebook feed, you will start seeing posts that matters to you and people who you had interacted recently.

​What are the factors affecting Edgerank?

What is Facebook Edgerank

​There are three factors that ​affects Facebook Edgerank:

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    ​Edge Weight
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Affinity x Weight x Time Decay = Edgerank Affinity

Now, what does this means?

In simpler terms, Facebook gathers Affinity data based on the clicks you have made in the past to that page or friend's feed, including number of Likes, Shares and Comments you had made.

​Affinity can also be used to explain your level of interest towards a particular brand's page, or how much of an online friend you are.

​The Edgerank Algorithm

​Part 1: Weight

​Each person's Edge Weight is different. For example, someone who likes browsing photographs is more likely to have more photographs in their feed than someone who rarely clicks on them.

​Part 2: Decay

​Facebook recency is a key driver for Facebook Edgerank algorithm to work properly. Post decay happens incredibily overtime so that new edges are favoured over older ones. 

It is also similar to the way search engine are attracted to fresh new content.

​How do you win over Facebook Edgerank?

Facebook Edgerank Explained

​At Marketing Lancers, we are a firm believer that every algorithm has their owns 'style' and by understanding the style, we can easily increase our reach and results.

What are the algorithm that Facebook Edgerank likes?

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    ​Posts with lots of comments
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    ​Posts with lots of likes and shares
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    ​Post types that users seem to prefer more than others (photos, videos and status updates)
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    Posts that reference a trending topic
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    Posts that receive high volume of likes, comments or shares in a short time
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    Video posts
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    Videos uploaded to Facebook that receive large number of views or extended viewing duration
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    Posts that tag other pages within the text
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    Posts that are liked or commented by one's friends
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    Posts from pages that one interacts with often
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    Post types that one interacts with often
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    Posts from pages with complete profile information
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    Posts from pages where the fan base overlaps with the fanbase of other known high-quality pages
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    Images and videos that have not previously appeared in the Open Graph
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    Links that have not been posted before

​BONUS: Things that the algorithm doesn't like

​There are also some major red flags you should consider if you want to beat Facebook Edgerank to its knees. One of them is knowing what the algorithm doesn't favor and avoid using them at all cost.

  • ​Clickbait
  • ​Frequently circulated content and repeated posts
  • ​Like-baiting
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    Posts that link to spammy landing pages
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    Posts that are frequently hidden or reported (a sign of low quality/trust level)
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    Posts that contain the words such as "like, comment or share"
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    Posts with unsual engagement patterns (a like-baiting signal)
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    Posts that receive negative feedback categorizes as "meme content"
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    Posts that are classified as memes by Facebooks' visual analysis of overlayed text on images

​What do you think about Facebook Edgerank?

​I hope you find this article about Facebook Edgerank useful. 

Have a question about Facebook Edgerank? Hit the reply button and don't be shy to ask!

Facebook Image Size Guide for Facebook Marketing

Facebook Image Size Guide: One stop guide for all your Facebook Marketing needs

Facebook marketing is a powerful tactic for online branding. On the other hand, images should not be left behind as a properly optimized image can lead to improved engagement rate on Facebook. This is possible because posts with images are able to capture a user's attention and entice the person even further to interact with your Facebook posting.

Looking for Facebook image size? ​You'll find them all here in this post. And if you are rushing, don't worry. ​Wait for 10 seconds and a downloadable Facebook Image Size cheatsheet will be visible below.

Facebook Image Size Cheatsheet

​Facebook Cover Photo Size

​An optimal/optimized image size for Facebook cover photos is 851 x 315 pixels.

Facebook marketing tips

Here are some guidelines to help you with:

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    ​Images that are less than 851 x 315 pixels will be stretched
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    ​The minimum size for Facebook cover photo is 399 x 150 pixels
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    ​For the best quality Facebook cover photo, I recommend you to use RGB JPG file that is smaller than 100 KB in size

​Facebook Profile Image Size

​An optimal/optimized Facebook profile image photo size is 180 x 180 pixels.

Important tips that you may find useful:

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    ​Facebook profile image will appear on your company page as 160 x 160 pixels (even though you uploaded 180 x 180 pixels)
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    ​The photo thumbnail size is displayed as 32 x 32 pixels

​Facebook Post Image Size

​The optimal size for Facebook post images is 1,200 x 630 pixels.

Facebook Post Image Size

​Here are some pro tips when it comes to Facebook post images:

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    ​The recommended size is always 1,200 x 630 pixels
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    ​The photo will appear with a maximum width of 470 pixels in Facebook news feed
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    ​The photo will appear on Facebook page with a maximum width of 504 pixels.

​Facebook Shared Link Image Sizes

​The recommended size for Facebook shared link images is 1,200 x 627 pixels.

Here are some additional information that you may find helpful:

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    ​Square photo has a minimum upload size of 154 x 154 pixels in the news feed
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    ​​Square photo has a minimum upload size of ​116 x ​116 pixels in the ​Facebook Page
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    ​Rectangular photo has a minimum upload size of 470 x 246 pixels in the news feed
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    ​Rectangular photo has a minimum upload size of ​484 x 252 pixels in the ​Facebook ​Page

​Do you know that Facebook will automatically scale photos using the minimum dimensions?

​Facebook Tab Image Sizes

​They are known as Facebook apps icons, their display on a company page is 111 x 74 pixels. It is important to remember that Facebook will crop the images to fit when you upload them.

​Using the right image size is important

​Regardless you are using Facebook ads or Facebook pages for marketing, always remember that you need to start using the right Facebook image size each time you push an update on Facebook.

​As images that doesn't fit the size will automatically be cropped (and may look really ugly), share this post with your friends and help them with Facebook marketing today!

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