by Reginald Chan on August 3, 2018 Leave a Comment

Social Media Marketing Malaysia Price: How Much Does It Really Costs?

In today's article, we will touching a very sensitive matter — social media marketing Malaysia price. As a marketer myself, I do not see many digital marketing agencies sharing this matter.

Call it a taboo or a trade secret, many digital marketing companies do not share this because they are afraid of the competition. But for Marketing Lancers, we opt to be different.

We are publishing our rates in the coming days and before we do so, I would love to share some information about the pricing structure for social media marketing Malaysia.

Carry on reading below to learn more about social media marketing Malaysia pricing structure.

1. How much does social media marketing costs in Malaysia?

On average, social media marketing starts at around RM 1,000 a month. Of course, depending on the length of service and services you are getting, don't be surprise that social media marketing can costs up to RM 10,000 a month (especially when you ask for a quote from a digital marketing agency based in Kuala Lumpur).

Anyone can do social media marketing (even freelancers) — but not everyone is able to provide you with results you are looking for.

2. How much should you spend on social media marketing (ads) in Malaysia?

If you are just starting a new business, allocate at least RM 300 for the first month for ads. From the second month onward, you should spend at least RM 500 for more specific lead generation strategies such as email collection, signup for offers or making a sale.

3. How much does digital marketing agency charges for services?

A professional digital marketing agency will charge at least RM 1,000 a month for a project. Basically, what you will get are:

Monthly reports
Paid advertising (management)
Image creation
Social media post creation

I would like to stress that not all digital marketing agencies include the cost of image creation and social media post creation into their services but we at Marketing Lancers do.

We believe that social media marketing needs to be straightforward and easy for business owners like you to understand. Thus, we don't believe in addon services as it will just increases the overall fee.

4. Does digital agency includes advertising fees in the monthly fee?

Again, it depends. Some digital marketing loops in the costs (especially when you pay more than RM 10,000 a month) but generally, most agencies don't.

At Marketing Lancers, we allot the client to set the advertising fees (changeable every month) but we do provide recommendations for budget and overall advertising fees.

Always remember that setting a low advertising fee is not going to benefit your business in the long run as it increases the cost per engagement and reduces the number of reach.

5. How much are you expected to pay to a digital marketing agency such as Marketing Lancers?

Last but not least, the most common question asked by many. Assuming that you are an entrepreneur and had just started a business (limited funds and budget for the first three months).

Here's what you will be paying monthly:

Management Fees: RM 1,200.00 per month
Advertising Fees: RM 500.00 per month
GRAND TOTAL: RM 1,700.00 per month

Now, let's do some calculation. Hiring a marketing executive will costs you an easy RM 2,000 a month. Adding with advertising budget of RM 500 per month, you are easily looking at RM 2,500.00 for investment (if you perform social media marketing in house). And above that, there is no guarantee on the results as the marketing executive in your company may be very focused on traditional/offline marketing.

Of course, I'm not able to speak on behalf of other digital marketing agencies in Malaysia as I'm not sure of their pricing structure.

What I'm sure is that getting us (Marketing Lancers) to handle all your social media marketing efforts is not only proven to be cost effective, it helps you to reduce the head counts and overhead costs. Plus, wouldn't it be better to leave the tough job with multiple uncertainties to the professionals?

Here's a question for you

Are you still unsure if you should go for a digital marketing agency like Marketing Lancers?

Use the chat button available on this screen and talk to us directly! You can also contact us using our contact page and we'll get back to you within the day!

Don't worry — we are happy to share the costs with you as soon as you share with us your requirements!

by Reginald Chan on July 15, 2018 Leave a Comment

Twitter Marketing Malaysia: How To Use Twitter Marketing In Malaysia?

If you are looking for the ULTIMATE guide for Twitter marketing Malaysia, this-is-it. I decided to publish this post about Twitter marketing in Malaysia because it struck my mind.

Small businesses in Malaysia are always focusing on Facebook and while it is pretty good, some businesses still struggle to get results from Facebook marketing. Instead of rechecking on their strategy and platform selection, they pumped more money into Facebook with the hopes of turning the tide. Ended up, more marketing funds are burned.

What they (you) are missing out is probably Twitter. So, what is Twitter marketing?

Twitter is the go-to social platform for real-time and guerrilla marketers. With large, distributed conversations happening on every corner of the network, you need to know who to follow and why. That starts here.

Twitter is not dying — at least, not yet. It is still one of the most popular platform used in many parts of the world, including Malaysia. Here's the stats (credits to Social Bakers):

Amazing stats and enormous opportunities, don't you think?

Twitter Marketing Malaysia — Where To Start?

The most important about Twitter marketing in Malaysia is the usability. Twitter is still one of the most used social media platform in Malaysia (after Facebook).

Twitter is used mainly by politicians and the younger generations.

Now that with the facts above, it is clear that Twitter marketing is right for you if your targeted audience are from the younger generation.

How to start Twitter marketing in Malaysia?

Create a Twitter profile/account

This is pretty straightforward. Head over to Twitter.com and create a free account there.

Complete the Twitter profile

Upload profile photo, background photo and of course, the bio column. When filling up the bio column, you can use hashtags to widen your reach.

Publish your first tweet

Upload profile photo, background photo and of course, the bio column. When filling up the bio column, you can use hashtags to widen your reach. Currently, Twitter allows 280 characters limit on each tweet.

Consider Twitter ads

Twitter advertising works very similar to Facebook ads. You need to select the type of ads, audience the ads will be shown, budget and the duration of the campaign.

Analyze the results

The last step is to analyze the results after the campaign had run for a given time. Typically, I recommend you to allow the campaign to run at least 7 days before stopping or stepping up on the Twitter marketing campaign.

Summary: Are you ready to start Twitter marketing?

I hope you find this Twitter marketing Malaysia useful and tell what you think in the comments.

Need help? Chat with us using the live chat module available on the screen now!

by Reginald Chan on July 13, 2018 2 Comments

Is Online Marketing Right for My Business?

One of the most common question asked by Malaysian business owners is this - Is online marketing right for my business?

Most businesses in Malaysia are brick and mortar businesses. This means that there is a physical store to sell products and chances of them having an online store is close to zero.

So, is online marketing right for my business?

Carry on reading below to discover the answer.

Online marketing is right for my business if I want to get more brand awareness/visibility

As business owners, we often think of sales, revenue and everything related to finance. Well, it makes sense since we are the business owners, right?

But here's the problem. You can't get sales (or more sales) if your business has very limited visibility. Using online marketing, you could easily reach a wider range of audience within a short time period.

For example, using Facebook or Google advertising allow you to reach thousands of potential customers in just a few days. Compared to traditional marketing, traditional marketing is much slower and time-consuming.

Online marketing is right for my business if I want to get more sales

We all care about the sales, don't we?

If you want to increase the number of sales, then online marketing is a must. It must be apart of your marketing mix in matter what industry you are in.

Online marketing is right for my business because with proper online strategy, I can reach out to a wider range of audience — and encouraging them to either contact my business, generate leads or to make purchases through my online store. Even if I don't have an online store, I can still encourage potential customers to visit my store and make purchases.

Online marketing is not right for my business if I have no expertise

Yes, social media platforms such as Facebook, Twitter, Instagram and YouTube are saying that anyone can perform online marketing (paid ads) in just a few clicks. Without proper knowledge, you are not able to reach the right audience and will end up wasting your advertising budget.

If you are just starting up a business in Malaysia and have no digital marketing team, consider working with third party consultants or agencies to put your online marketing at work.

You should always remember that expertise is required when it comes to creating online marketing strategies for your business.

Online marketing is not right for my business if I am afraid of losing/failed campaigns

Last but not least, there is no guarantee when it comes to online marketing. At Marketing Lancers, many Malaysian SME's and entrepreneurs asked us about the percentages of success (when using online marketing).

There is no guarantee because there are many factors behind it. However, online marketing is not a failed marketing strategy because the chance of success is high.

Allow me to rephase.

We cannot put a percentage figure for online marketing success but the chances of success is always above 80% in most cases.

Recap: Is online marketing right for my business?

Are you planning to use online marketing for your business? Leave a comment below and tell us all about it.

Want to start online marketing (but not sure how)? Talk to us today!

by Reginald Chan on July 7, 2018 Leave a Comment

How To Test A Product On Facebook (A Guide For Malaysian Entrepreneurs)

As a Malaysian, I want to say that we are lucky to be in Malaysia (in many ways). With the huge differences in exchange rate between Malaysian Ringgit and US Dollar, the entrepreneurship industry had skyrocketed to new heights. Entrepreneurs in Malaysia are coming up with new ideas to penetrate not only the local market, but as well as overseas markets especially in the United States and Europe.

Of course, this leads us to one question — how to test a product idea? Marketing Lancers is a digital marketing agency in Malaysia that specializes in social media marketing and we had helped a number of companies in Malaysia in idea testing and generation through social media platforms such as Facebook.

So, let's dive deep into the topic today, how to test a product on Facebook.

How To Test A Product Idea On Facebook?

I love doing product testing on Facebook because it has a wide database of users and I can easily reach out to thousands of potential customers in just a matter of days (not months).

1. Determine the targeted audience

You should have done your market research to find profitable products by now and your first step is to determine the targeted audience to test your product on Facebook.

A target audience should be specific in terms of:

Gender
Location
Interest
Buying power

2. Prepare an advertising budget

Do you know that having a fixed advertising budget is critical when you are testing a product on Facebook? An advertising budget will ensure that you don't overuse or under allocate marketing budget which can affect your ads performance dearly.

Do you know?

Most companies in Malaysia doesn't allocate sufficient budget for advertising. As a matter of fact, most of them only allocate a couple hundred of Ringgit just for the test. If you want to run a successful advertising to test product on Facebook, you need to allocate at least RM 1,000 to ensure that you reach the right audience and generate sufficient data to analyze at the end of the testing period.

3. Preparing visuals and content for advertising

The next step is pretty straight forward. Take sometime to prepare visuals and content for advertising because if your content is not good, you are not going to get much response.

Visual creation must be good (that attracts clicks) and content must be specific so that your product test will resonates perfectly well with the intended audience.

4. Scheduling ads

"How to test a product on Facebook?" — The test must run at least for 14 days and if you are selling high ticket products, allow the ad to run on a much longer duration.

In most cases, we see a lot of companies in Malaysia run Facebook ads for just a few days which is not sufficient to garner attention and getting the results they are looking for.

Therefore, scheduling ads with a longer time frame will allow your ads to get better interaction and reach a wider audience.

Bonus

When it comes to testing a product on Facebook using paid ads, you should schedule at least three variations to get the best results. Most companies do this make by only running one variation. Click here to ask us more about Facebook ads variation.

5. Analyze the results from your test product

After testing the products on Facebook, you should collect and analyze the results. Diving deep into the results will give you an idea on the business potential and opportunities, as well as the challenges you will face.

Always remember that you need to understand the consumer's mindset before you can successfully win the sale.

Summary

I hope you find this guide about "how to test a product on Facebook" useful and leave a comment on what you think.

Have questions? Talk to us today using the Live Chat or contact us here!

by Reginald Chan on June 30, 2018 1 Comment

How Facebook Advertising Benefits Your Business In Malaysia?

Do you know that Facebook advertising can benefit your business?

In this article, you will find 5 ways Facebook advertising can change the course of your business (both short and long terms).

1. Getting more visibility (eyeballs)

If you are running a business in Malaysia, you will know that visibility is everything.

While you can still gain traffic and visibility through traditional means, all of these strategies take time — and time is something we all don't have enough of!

Facebook advertising can benefit your business by helping you reaching out to a wide audience in just a few clicks. For example, you can easily reach out to at least 10,000 people within your location by just sending RM20 on Facebook ads.

2. Building loyal fan base

Are you running a brand new Facebook page and you are dying to get more likes?

Facebook advertising can help! Again, you don't have to spend thousands of dollars to get likes on your Facebook page. With well optimized Facebook advertising strategy, you can easily lower your cost to under RM0.50 per engagement.

Click here to ask us more about this!

3. Build your email list

Having an email list is important and most businesses in Malaysia are not leveraging this!

But, here's a question.

How can you build an email list through Facebook advertising?

The answer is simple. You can use boost post or ads which leads to a landing page for free download or freebies.

And the rest is pretty much history, so to say.

4. Reach to a wider audience (faster)

With just a couple of dollars, you can reach a wider audience at lightning speed. Imagine traditional outreach where you print marketing materials, arranging for delivery to potential customer's doorstep and waiting them to give you a call.

With Facebook advertising, you can reach even more audience in just a fraction of the time. For example, using boosted posts will allow you reach thousands of potential customers in a matter of hours and not days.

5. Facebook advertising is cheaper and more efficient

If you are a startup or an entrepreneur, you will understand that cost is everything. This is where Facebook advertising can help local businesses.

Can you imagine the increase of overhead cost by hiring professional, full-time marketers for your business? Hiring a freelance consultant or digital marketing agency (especially in Malaysia) for Facebook advertising often time costs lesser than hiring a full-time staff.

Do the math and you will get what I mean!

Do you know?

Most companies in Malaysia had acknowledged that working with digital consultants for social media marketing doesn't only increases their revenue by at least 15%, they reduce their overhead cost and spending by a whopping 10% month by month!

Ask us for ways we can help your business increase sales, revenue and reach without burning a hole in your pocket.

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