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December 16, 2019

Top 8 Digital Marketing Trends In Malaysia For 2020 (Not To Be Missed)

Digital Marketing Trends 2020

What does digital marketing looks like in 2020?

What are the top digital marketing trends for 2020 in Malaysia?

I'm glad you asked. In this article, you will discover the best digital marketing trends that you need to focus in 2020.

Creative Marketing

“In 2019, we had seen huge influx of creative marketing strategies and this coming new year, we are going to see even more of those.” Nicole Tan, Co-Founder.

1. Influencer Marketing

Influencer Marketing Digital Marketing Trends 2020

This is massive. Influencer Marketing is the act of hiring social media users who hold “follower clout” to spread the word about your brand.

Influencer marketing will continue to trend upward in 2020, so hiring influencers to help spread the word about your brand to their own followers could prove to be a pathway to great success.

Watch this video by Single Gain to learn more about influencer marketing and how to find the right influencer for your business.

If you are serious in expanding your brand's online visibility, we recommend you to start with micro-influencers.

Micro-influencers are social media users unlike typical celebrities, experts, or public figures. They're individuals who work or specialize in a particular vertical and frequently share social media content about their interests.

2. Search Engine Optimization (SEO)

SEO Marketing Digital Marketing Trends 2020

SEO is important and regardless the industry you are in, you need free traffic from Google. With proper SEO implementations, your website will rank higher on search engines and this will drive more traffic to your site.

Once you start ranking on the first page of Google, you can save thousands of dollars in paid advertising.

Long Form Query

The roll out of Google 'Birthday' update in November 2019 had proved that Google is focusing more on relevant, long form questions. Implementing long form query into your SEO marketing will be one of the key digital marketing trends in 2020.

3. Voice Search

One of the biggest trends in digital marketing Malaysia is voice search. 

What is Google voice search?

Google Voice Search is a function that allows users to search the Web using Google through spoken voice commands rather than typing.

Google Voice Search can be used on both desktop and mobile searches. In some instances, users must say a “wake” phrase to tell Google to begin analyzing what the user says, which is “OK, Google.” This can be done either via a hands-free voice command on certain mobile devices and operating systems, or by tapping or clicking on the microphone icon to the right of the main Google search field.

Watch this quick video to learn more about Google voice search (and how this will impact your digital marketing efforts in 2020).

For the record, I have been playing with Voice Search for quite some time now. This is particularly useful when you are on hands free and would want to do a quick search without lifting your finger.

4. Content Marketing

Content Marketing Digital Marketing Trends 2020

While content marketing been one of the top digital marketing strategies in many parts of the world, businesses in Malaysia can expect more of this in 2020. Yes, this is one of the top digital marketing trends in Malaysia in 2020.

The usage of content marketing in 2020 will be more than just crafting the best blog post. Instead, it will involves crafting powerful content on social media (such as Facebook Groups and LinkedIn Groups).

If you are looking to reduce your advertising budget in 2020, content marketing is one of the most efficient and effective digital marketing strategy in Malaysia.

5. TikTok

TikTok Marketing Digital Marketing Trends Malaysia 2020

Is your target audience millennial and the younger generation (Generation Z)?

If the answer is "Yes", then TikTok is definitely something you need to understand and focus in 2020. 

Since the removal of 'Likes' on Instagram, micro influencers have no way to convince the effectiveness of the project to the clients on Instagram. This situation had indirectly gave an upper hand advantage to TikTok who is trying hard to dominate the marketing space targeting the younger generation.

TikTok works based on short video clips that can easily garner thousands if not millions of views under 24 hours.

Oberlo claims that there are 500 million active users on TikTok (source) and the number is expected to increase dramatically in the coming months.

6. LinkedIn

Move aside Facebook. LinkedIn is back and it is already much stronger than before.

For business owners, LinkedIn is more than just a social media platform. It is a platform where it gives you the opportunity to grow your business networks.

And you know exactly what happens when you have a large pool of business network.

How to use LinkedIn for marketing in 2020?

Business owners should focus in creating real connections with peers and people within your industry. LinkedIn is filled with professionals and you should put your best shoe (professional etiquette) right at the top. Always remember to provide value in every conversation.

7. Virtual Assistants (VA) Support

The process of hiring the right employee is downright challenging. It is expensive to hire the best one and a massive head when you hire the wrong one. 

To solve this, virtual assistance is growing in Malaysia.

Virtual Assistant Services Digital Marketing Trends 2020

A virtual assistant is generally self-employed and provides professional administrative, technical, or creative assistance to clients remotely from a home office.

Instead of hiring a full time employee, hiring a virtual assistant is cheaper and more effective. Let's take a look at the salary range between a full time employee and virtual assistant.

  • Full time employee = RM2,000.00 monthly salary
  • Virtual assistant salary = RM1,500.00 (60 hours work per month)

Hiring a virtual assistant can easily save you RM500 a month at the very least. More importantly, these VA's will guarantee you that the work hours are purely work. Yes, there will be no gossiping, coffee break, MC's and 'snake-ing' around the office.

VA Pricing Malaysia

Billed hourly for all forms of administrative works (including advertising and marketing). Get the full pricing here.

Hourly Fee


8. Email Marketing

We don't think email marketing will ever run out of trend. As a matter of fact, email will be even more important in 2020 than in 2019.

Email marketing is our top digital marketing trends in Malaysia for 2020 because everyone is going towards mobile (hey, it's easier to read an email on the go) and you can integrate artificial intelligence to it.

Email Marketing Digital Marketing Trends In Malaysia 2020

For example, email marketing is going to give you some sweet stats and features such as:

  • Open rates
  • Type of device used to open the email
  • Engagement rate
  • Remarketing

Email marketing is easy to start and it doesn't costs you a bomb to start. AWeber is our go-to email marketing provider because it is affordable and easy to use. You can get a free trial right here.

What is the best digital marketing trends Malaysia in 2020?

We are going to put the 8 digital marketing trends listed above as the ones you should focus in 2020.

What do you think? Leave a comment or contact us to get started with your online marketing this new year!

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with us?


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