10 Tips For Small Business Owners To Master Facebook Marketing

Here are the top 10 Facebook marketing tips for small businesses in Malaysia to help you increase visibility, boost sales and improve your overall branding strategy.

Malaysians are ‘addicted’ to Facebook, and that’s a fact.

If you are a business owner, you should be leveraging Facebook marketing as much as possible to increase brand visibility and improve sales revenue. As Facebook is constantly evolving, it can be tricky for small business owners in Malaysia to know where to start.

That’s why this article is all about! You will find the top Facebook marketing tips for small business in Malaysia so that you can start promoting your products and services to a wider set of audience.

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1. Create a Facebook Business Page to promote your business (for free)

Alright, you may know about this (or maybe not), but you should always have a Facebook Business Page.

Facebook has over 1 billion users, and your potential customers are using the social media platform. Plus, having a business page is one of the best free ways when it comes to Facebook marketing.

Click here to find the complete tutorial on creating a Facebook Business Page.

 

2. Be descriptive as possible for your Facebook Business Page

Are you portraying the right information to the visitors who are visiting your Facebook Page?

As a matter of fact, most of the business owners are guilty of not spending enough time and putting effort into writing the descriptions.

Your visitors will only spend around 15 seconds on your Facebook Page. So, make sure they can find the right information and always use Call To Actions (CTA) to encourage them to contact you.

 

3. Facebook cover photos (do’s and don’ts)

Do you know that Facebook cover photo is insanely important (and overly overlooked)?

Here are some tips to have great Facebook cover photos:

• Facebook cover photo size is 828 px wide by 315 px on desktop
• 640 px wide by 360 px tall on mobile
• Keep the image simple with clear focal point
• Always align-right the objects in your cover photo (since profile picture is on the left)
• Keep mobile users in mind
• Don’t hide content behind your profile picture (it’s annoying)
• Don’t put important content on the bottom of your photo
• Avoid using images from Google search

 

4. Engaging Facebook posts and content

Your fans will only engage with your content if they find the content engaging. With the amount of content we are bombarded with on a daily basis, we should only share content that matters most to your audience.

In this case, make sure that you are sharing highly actionable tips and tricks. More importantly, you should always do weekly analytics on the type of content that gets you the most attention from the fans.

 

5. Use various forms of media to boost your Facebook Page

Instead of sharing a wall of text, why don’t reduce the text and replace with engaging media?

Human processes images faster than words. Therefore, you should always integrate different images, audio, and video into your overall Facebook marketing strategy.

 

6. Using Facebook apps to ease your marketing task

Do you know that using Facebook apps are extremely important especially for small businesses?

For starters, the usage of Facebook apps will help to ease your burden in marketing. At Marketing Lancers, we are using Aweber as our email marketing solution, and instead of coding it manually on our Facebook Page, we use Aweber app to integrate with our Facebook Page.

The results? The entire integration takes us a mere 10 seconds to complete.

There are many other Facebook apps that you can use such as:

• LeadPages
• Wishpond
• MailChimp
• Social RSS
• Post Planner
• IFTTT
• Shopify

 

7. Boost your reach using Facebook ads

Facebook ads are best when you want to reach a specific audience within a short period, or when you want to boost visibility 100x more than your competitors.

Facebook advertisement can be time-consuming and if you need a guide for that, fill up this form, and we’ll be happy to send over a guide on the Facebook advertisement.

Small business should invest at least $100 a month on Facebook marketing to boost their visibility and sales.

 

8. Make it easy for others to find you on Facebook

One of the most powerful Facebook marketing tips for small business in Malaysia is to make it easy for others to locate you.

This is extremely important especially when you are running a brick and mortar business.

Do you know that we often use Facebook to search for businesses instead of using Google?

Several simple setups you can do on your Facebook Page to be more visible are:

• Provide opening hours
• Sharing the location of your business
• Providing reachable “contact us” details
• Arranging the tabs on Facebook Page (and align the most relevant one first)

 

9. Social media marketing isn’t just for promotion

Facebook is a powerful social media platform and businesses can go fairly wrong when they use Facebook solely for marketing purposes.

An important Facebook marketing tips for small business in Malaysia is infused fun and business under one roof. At the same time, don't use Facebook marketing entirely about your business. Instead, use Facebook posts (or advertisements) to solve the challenges your fans are facing.

This means that business owners should always come up with a content marketing strategy that provides valuable knowledge to your audience, while avoid being overly promotional.

As Facebook users ourselves, we hate seeing too many self-promotional materials and we often dig in for informative posts instead!

 

10. Don’t be afraid to try on something new

At Marketing Lancers, we are often asked to give actionable Facebook marketing tips for small business in Malaysia. Our message is always the same, “Don’t be afraid to try on something new.”

As business owners and entrepreneurs, you should always try to think out of the box and head to uncharted waters.

Here are some examples of trying something new on Facebook:

• Taking videos of your team member at work
• Trying out the “mannequin challenge”
• Taking photos of your workplace
• Taking photos of smiling customers
• Running contests
• Organize giveaways

At the end of the day, you want to project fun and yet informative information which your fans are going to appreciate it.

 

Which is your favorite Facebook marketing tips for small business in Malaysia?

I hope you enjoyed the Facebook marketing tips for small business in Malaysia that are shared in this article. Tell us what you think, which is your favorite Facebook marketing tips and we would appreciate if you will share the information with your friends!