Do you know that Facebook advertising can benefit your business?
In this article, you will find 5 ways Facebook advertising can change the course of your business (both short and long terms).
1. Getting more visibility (eyeballs)
If you are running a business in Malaysia, you will know that visibility is everything.
While you can still gain traffic and visibility through traditional means, all of these strategies take time — and time is something we all don't have enough of!
Facebook advertising can benefit your business by helping you reaching out to a wide audience in just a few clicks. For example, you can easily reach out to at least 10,000 people within your location by just sending RM20 on Facebook ads.
2. Building loyal fan base
Are you running a brand new Facebook page and you are dying to get more likes?
Facebook advertising can help! Again, you don't have to spend thousands of dollars to get likes on your Facebook page. With well optimized Facebook advertising strategy, you can easily lower your cost to under RM0.50 per engagement.
3. Build your email list
Having an email list is important and most businesses in Malaysia are not leveraging this!
But, here's a question.
How can you build an email list through Facebook advertising?
The answer is simple. You can use boost post or ads which leads to a landing page for free download or freebies.
And the rest is pretty much history, so to say.
4. Reach to a wider audience (faster)
With just a couple of dollars, you can reach a wider audience at lightning speed. Imagine traditional outreach where you print marketing materials, arranging for delivery to potential customer's doorstep and waiting them to give you a call.
With Facebook advertising, you can reach even more audience in just a fraction of the time. For example, using boosted posts will allow you reach thousands of potential customers in a matter of hours and not days.
5. Facebook advertising is cheaper and more efficient
If you are a startup or an entrepreneur, you will understand that cost is everything. This is where Facebook advertising can help local businesses.
Can you imagine the increase of overhead cost by hiring professional, full-time marketers for your business? Hiring a freelance consultant or digital marketing agency (especially in Malaysia) for Facebook advertising often time costs lesser than hiring a full-time staff.
Do the math and you will get what I mean!
Do you know?
Most companies in Malaysia had acknowledged that working with digital consultants for social media marketing doesn't only increases their revenue by at least 15%, they reduce their overhead cost and spending by a whopping 10% month by month!