Yes, you are right. Social media marketing is one of the most effect digital marketing strategies in Malaysia. Let me guess — you felt that social media marketing is complicated, you probably doesn't have the right person in place or simply looking for a complete guide to social media marketing in Malaysia.
This is exactly what you will find in this article. Here's a quick summary of what you will be discovering today.
Before you can start using social media marketing, it is important to understand the fundamentals behind this marketing strategy.
Social media marketing, or SMM (in short), is a form of Internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Social media marketing includes activities like posting text and image updates, videos, and and other content that drives audience engagement, as well as paid social media advertising.
Social media marketing involves the usage of multiple social media platforms such as Facebook, Twitter, LinkedIn, YouTube, and Instagram to name a few. There are dozens of social media platforms that anyone can leverage in Malaysia. Social media marketing can be very time consuming and startups are always recommended to be ultra specific when it comes to choosing the right social platforms.
"Does social media marketing works for my business?"
This is one of the most asked questions and the answer is yes. Social media marketing can help you achieve a number of goals for your business. When you have a detailed social media marketing strategy in placed, business goals such as the below can be achieved in a short time period.
One of the key ingredient for any social media marketing success is the size of your audience. The bigger the side of your audiences on social media networks, the easier it would be for you (and your business) to achieve any marketing goals in your list.
Have you ever wondered why social media marketing works in Malaysia? I bet you do!
Let's take a look at some general facts about users in Malaysia (credits to Hootsuite for the information).
Now, what does the above tells you all about social media marketing in Malaysia?
Takeaway #1: Social media marketing is important in Malaysia.
Takeaway #2: You have more options instead of solely Facebook marketing.
The first step in starting social media marketing in Malaysia is to setup the right goals. Here's a simple list for you to start with:
And if you think that social media marketing is simple with the above goal setting, you are terribly wrong.
At Marketing Lancers, we help our clients with (and we recommend you to have these in mind too):
You may think that you can cope up with doing social media marketing on yourself — thus, not requiring social media consultants or social media agency for assistance.Or maybe, you think that you are just a startup or small-medium sized business that doesn't really need the marketing boost.
The good news, I understand that and fully respect that too!
But here's something for you to ponder. Imagine you don't have to handle any social media marketing works/tasks today and you probably able to shove off two hours of work. What can you do with the extra two hours on your hand?
Could you be:
Or maybe, all these social media marketing updates and strategies are driving you nuts. Can you imagine yourself trying to read and understand what Facebook Edgerank is all about and how it can affect your business? Duh, you rather make a cold call and try to make more sales, right?
Don't get me wrong. I'm not trying to convince you that you need help with social media but are those something that could tickle your productivity level?
Hiring social media consultants or social media agency in Malaysia is always a huge plus point for many businesses. Back in those days, social media marketing can cost you a fortune. Nowadays, the tide has changed and more importantly, this is the exact foundation Marketing Lancers are build on.
We don't charge you for services you don't need and we love giving out free consultations just because we love helping out.
Click on the button below and schedule a no-string-attached consultation with one of our highly experience consultants today!
As a business consultant, questions about Facebook Edgerank always pop up in the conversations with clients. In today's article, I want to provide answers to one of the most asked questions, "What is Facebook Edgerank?"
Facebook Edgerank is an algorithm that Facebook uses to determine what should be seen by users based on their interests and interactions. Edgerank allows Facebook to deliver relevant content to users at any given time.
Facebook marketing can be really confusing at times. They have all the funny terminology which easily confuses many.
An "Edge" is every interaction you've ever done on Facebook. This means that from liking a post, replying to a post, commenting on Facebook groups/pages and even messages. Yes, you are being tracked (but for the good thing).
When Edgerank filters your Facebook feed, you will start seeing posts that matters to you and people who you had interacted recently.
There are three factors that affects Facebook Edgerank:
Affinity x Weight x Time Decay = Edgerank Affinity
Now, what does this means?
In simpler terms, Facebook gathers Affinity data based on the clicks you have made in the past to that page or friend's feed, including number of Likes, Shares and Comments you had made.
Affinity can also be used to explain your level of interest towards a particular brand's page, or how much of an online friend you are.
Each person's Edge Weight is different. For example, someone who likes browsing photographs is more likely to have more photographs in their feed than someone who rarely clicks on them.
Facebook recency is a key driver for Facebook Edgerank algorithm to work properly. Post decay happens incredibily overtime so that new edges are favoured over older ones.
It is also similar to the way search engine are attracted to fresh new content.
At Marketing Lancers, we are a firm believer that every algorithm has their owns 'style' and by understanding the style, we can easily increase our reach and results.
What are the algorithm that Facebook Edgerank likes?
There are also some major red flags you should consider if you want to beat Facebook Edgerank to its knees. One of them is knowing what the algorithm doesn't favor and avoid using them at all cost.
I hope you find this article about Facebook Edgerank useful.
Have a question about Facebook Edgerank? Hit the reply button and don't be shy to ask!
Facebook marketing is a powerful tactic for online branding. On the other hand, images should not be left behind as a properly optimized image can lead to improved engagement rate on Facebook. This is possible because posts with images are able to capture a user's attention and entice the person even further to interact with your Facebook posting.
Looking for Facebook image size? You'll find them all here in this post. And if you are rushing, don't worry. Wait for 10 seconds and a downloadable Facebook Image Size cheatsheet will be visible below.
An optimal/optimized image size for Facebook cover photos is 851 x 315 pixels.
Here are some guidelines to help you with:
An optimal/optimized Facebook profile image photo size is 180 x 180 pixels.
Important tips that you may find useful:
The optimal size for Facebook post images is 1,200 x 630 pixels.
Here are some pro tips when it comes to Facebook post images:
The recommended size for Facebook shared link images is 1,200 x 627 pixels.
Here are some additional information that you may find helpful:
Do you know that Facebook will automatically scale photos using the minimum dimensions?
They are known as Facebook apps icons, their display on a company page is 111 x 74 pixels. It is important to remember that Facebook will crop the images to fit when you upload them.
Regardless you are using Facebook ads or Facebook pages for marketing, always remember that you need to start using the right Facebook image size each time you push an update on Facebook.
As images that doesn't fit the size will automatically be cropped (and may look really ugly), share this post with your friends and help them with Facebook marketing today!