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Top 5 Best Practices for Push Notification Marketing in Malaysia 2019

Push notifications are an essential part of mobile marketing especially in Malaysia.

You probably heard about push notification marketing but how does push notification marketing works in Malaysia?

In this article, you will find the top 5 best practices for doing push notification marketing in Malaysia.

Do you know that the average time span for a website visitor in Malaysia is under 7 seconds?

That's right.

And here's another bummer.

The changes for customers to visit your website and making a purchase is extremely low.

Website readers take around 7 times to take an action.

Without further delay, here are some nifty tricks to get push notification marketing works for you and your business.

Step 1: Deliver only relevant push notifications

Relevant Push Notification Marketing Tips

In today's world, we are constantly in the information overload scenario.

And with that being said, it is important to deliver push notifications that are relevant to your readers and subscribers.

How to deliver relevant push notifications?

  • Keep the message short and simple
  • Create personalized push notification messages
  • Include clear call to action in the push notification

Step 2: Deliver push notification at the right time

Deliver Push Messages At The Right Time

Your push notification message is only effect when there are more eyeballs.

Obviously, it makes no sense to deliver push messages at 2 in the morning.

And if you are not taking this seriously, here's an eye opening stat: 60% of marketers deliver push messages at the wrong time!

So, how do you find the best time to deliver your push messages?

  • Understand the type of audience you have in your list
  • Do multiple split testings (to understand the the engagement rate)
  • Run more tests over the course of 14 to 30 days to determine the best time and message to deliver (that encourages open rates/CTR)

Step 3: Include Call-To-Action into your push messages

Call To Action In Push Messages Marketing Malaysia

You may have the world's best copywriter but your message is not going to be effective if there is no call-to-action within the message.

What is a call-to-action?

According to Wikipedia, call to action or CTA in short, is a marketing term used extensively in advertising and selling. It refers to any device designed to prompt an immediate response or encourage an immediate sale.

In other words, call-to-action is the part that encourages website visitors to take an action — and in this case, to click and read your message.

Samples of call-to-action in push messages and push notification marketing:

  • Click here to know more ...
  • Tell me more ...
  • Continue reading ...
  • More information ...
  • Get started ...

Step 4: Establish a push messages notification strategy

Push Messages Marketing Strategy 2019

Successful push messages marketing involve a lot of planning.

You should set a goal you want to reach with your notifications.

For example,  each notification that you send to your users you should be able to say what you expect people to do (e.g. sign up for service, purchase product, etc).

Having clear goals allow you to craft the best strategy for your push marketing.

Step 5: Be real

Be Real in Push Messages Marketing Malaysia

If you want your business to grow in Malaysia, everyone should focus on this.

Sadly, not many businesses focus on being real and ultimately losing out in the never ending race.

Being real means being yourself.

The chances of closing a sale is much higher when you focus in being yourself and being truthful with your audience.

When you integrate honesty in your push messages and push marketing in Malaysia, you will see huge growth especially in the opportunity to grow beyond (and close more deals).

Now is your turn!

Have your tried push marketing and push messages to promote your business in Malaysia?

Tell me more about it in the comments or reach out to us via the live chat if you need any help!


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