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August 3, 2018

Social Media Marketing Malaysia Price: Breaking The Taboo With Pricing

In today's article, we will touching a very sensitive matter — social media marketing Malaysia price. As a marketer myself, I do not see many digital marketing agencies sharing this matter.

Call it a taboo or a trade secret, many digital marketing companies in Malaysia do not share this because they are afraid of the competition. But for Marketing Lancers, we opt to be different.

We published, changed and amended our rates several times a year and I want to take this opportunity to share some information about the pricing structure for social media marketing Malaysia.

Carry on reading below to learn more about social media marketing Malaysia pricing structure.

1. How much does social media marketing costs in Malaysia?

Social Media Pricing in Malaysia
On average, social media marketing starts at around RM 1,500 a month. Of course, depending on the length of service and services you are getting, don't be surprise that social media marketing can costs up to RM 30,000 a month (especially when you ask for a quote from a digital marketing agency based in Kuala Lumpur).

Anyone can do social media marketing (even freelancers) — but not everyone is able to provide you with results you are looking for.

2. How much should you spend on social media marketing (ads) in Malaysia?

Social Media Ads Pricing Malaysia
This is hard to gauge to be honest. There are many factors such as company branding, current social media strategy and overall digital marketing goals.

The advertising ecosystem in Malaysia had changed numerous times and we felt that you can't really go cheap (low budget) when it comes to social media marketing budget.
However, if you are just starting a new business, allocate at least RM 500 for the first month for ads. From the second month onward, you should spend at least the same amount or anywhere below RM 1,000 for more specific lead generation strategies such as email collection, signup for offers or making a sale.

3. How much does digital marketing agency charges for services?

Social Media Agency Pricing Malaysia

A professional digital marketing agency will charge at least RM 1,200 a month for a project. Basically, what you will get are:

  • Monthly reports
  • Paid advertising (management)
  • Image creation
  • Social media post creation

I would like to stress that not all digital marketing agencies include the cost of image creation and social media post creation into their services but we at Marketing Lancers do (some of our plans)

We believe that social media marketing needs to be straightforward and easy for business owners like you to understand. Thus, we don't believe in addon services as it will just increase the overall fee.

Three Types of Social Media Pricing In Malaysia

"Cheap" social media marketing pricing Malaysia

When it comes to social media marketing, it is common for business owners to find for cheap (and quick wins) in social media marketing services. The term "cheap" often results in under RM1,000 in social media marketing works. This is very common especially with freelancers and project basis. Also, some may charge a lower price due to the lack of experience. At the end of the day, it is important to remember that what you pay is what you will get.

"Moderately okay" social media marketing pricing Malaysia

We are Marketing Lancers try to juggle around this area. This is also the common buying power for business owners in Malaysia. The range could be huge here, but you should be expecting to pay anywhere between RM1,500 to RM5,000 per month for social media marketing works in this category. You are most likely to get above average social media marketing services in Malaysia, along with reliable experienced marketer(s) to run your advertisements on social media.

"Expensive" social media marketing pricing Malaysia

When we launched "Growth", even our existing clients were surprised to see a huge price tag of RM8,000 per month just for doing social media marketing in Malaysia. The truth is, it is more than just social media marketing. You (literally) have the entire team of marketers working on the fine details — from planning to execution, all without lifting a finger. Sure, this may not be the option for everyone, but this is best for those business owners who prefer to have an external marketing team to reduce overhead cost (for example).

4. Does digital agency includes advertising fees in the monthly fee?

Facebook Marketing Ads Budget Malaysia

Again, it depends. Some digital marketing loops in the costs (especially when you pay more than RM 30,000 a month) but generally, most agencies don't.

At Marketing Lancers, we allot the client to set the advertising fees (changeable every month) but we do provide recommendations for budget and overall advertising fees.

Always remember that setting a low advertising fee is not going to benefit your business in the long run as it increases the cost per engagement and reduces the number of reach.

5. How much are you expected to pay to a digital marketing agency such as Marketing Lancers?

Last but not least, the most common question asked by many.

Assuming that you are an entrepreneur and had just started a business (limited funds and budget for the first three months).

Here's what you will be paying monthly (this is an estimation, and to give you an idea):

  • Management Fees: RM 1,500.00 per month
  • Advertising Fees: RM 500.00 per month
  • GRAND TOTAL: RM 2,000.00 per month

Now, let's do some calculation (comparing hiring inhouse marketer versus an outsource agency).

Hiring a marketing executive will costs you an easy RM 2,300 a month. Adding with advertising budget of RM 500 per month, you are easily looking at RM 2,800.00 for investment (if you perform social media marketing in house).

And above that, there is no guarantee on the results as the marketing executive in your company may be very focused on traditional/offline marketing. 

More importantly, how many marketing executive that you know are good in digital marketing?

Of course, I'm not able to speak on behalf of other digital marketing agencies in Malaysia as I'm not sure of their pricing structure.

Here's a quick recap on the social media pricing services in Malaysia that Marketing Lancers charges.

What I'm sure is that getting us (Marketing Lancers) to handle all your social media marketing efforts is not only proven to be cost effective, it helps you to reduce the head counts and overhead costs.

Plus, wouldn't it be better to leave the tough job with multiple uncertainties to the professionals?

How much to pay for social media marketing services in Malaysia?

I can't answer on behalf of all the social media agency in Malaysia — but I can share with you our pricing structure.

It is important to note that we had changed our pricing modules in 2020 due to multiple client's requests.

Basic Package is best for startups and small business owners who want to create online visibility on social media.

Complete Package is best for medium-sized businesses and those who have a footprint in social media—and want to maximize ROI and revenue in the next three months.

Growth Package is created for serious business owners who want us to manage their entire digital footprint on automation. Everything from strategizing to execution is done on our end, thus you can focus on your business.

Social Media Pricing

Simple pricing structure. 100% transparent and zero hidden fees. Fees in Ringgit Malaysia. Advertising credits are not included.
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Here's a question for you

Are you still unsure if you should go for a digital marketing agency like Marketing Lancers?

Use the chat button available on this screen and talk to us directly! You can also contact us using our contact page (or our new shiny chatbot) and we'll get back to you within the day!

Don't worry — we are happy to share the costs with you as soon as you share with us your requirements!

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