In today's article, we will touching a very sensitive matter — social media marketing Malaysia price. As a marketer myself, I do not see many digital marketing agencies sharing this matter.
Call it a taboo or a trade secret, many digital marketing companies do not share this because they are afraid of the competition. But for Marketing Lancers, we opt to be different.
We are publishing our rates in the coming days and before we do so, I would love to share some information about the pricing structure for social media marketing Malaysia.
Carry on reading below to learn more about social media marketing Malaysia pricing structure.
1. How much does social media marketing costs in Malaysia?
On average, social media marketing starts at around RM 1,200 a month. Of course, depending on the length of service and services you are getting, don't be surprise that social media marketing can costs up to RM 10,000 a month (especially when you ask for a quote from a digital marketing agency based in Kuala Lumpur).
Anyone can do social media marketing (even freelancers) — but not everyone is able to provide you with results you are looking for.
2. How much should you spend on social media marketing (ads) in Malaysia?
This is hard to gauge to be honest. There are many factors such as company branding, current social media strategy and overall digital marketing goals.
However, if you are just starting a new business, allocate at least RM 300 for the first month for ads. From the second month onward, you should spend at least RM 500 for more specific lead generation strategies such as email collection, signup for offers or making a sale.
3. How much does digital marketing agency charges for services?
A professional digital marketing agency will charge at least RM 1,200 a month for a project. Basically, what you will get are:
I would like to stress that not all digital marketing agencies include the cost of image creation and social media post creation into their services but we at Marketing Lancers do.
We believe that social media marketing needs to be straightforward and easy for business owners like you to understand. Thus, we don't believe in addon services as it will just increases the overall fee.
4. Does digital agency includes advertising fees in the monthly fee?
Again, it depends. Some digital marketing loops in the costs (especially when you pay more than RM 10,000 a month) but generally, most agencies don't.
At Marketing Lancers, we allot the client to set the advertising fees (changeable every month) but we do provide recommendations for budget and overall advertising fees.
Always remember that setting a low advertising fee is not going to benefit your business in the long run as it increases the cost per engagement and reduces the number of reach.
5. How much are you expected to pay to a digital marketing agency such as Marketing Lancers?
Last but not least, the most common question asked by many.
Assuming that you are an entrepreneur and had just started a business (limited funds and budget for the first three months).
Here's what you will be paying monthly (this is an estimation, and to give you an idea):
Now, let's do some calculation.
Hiring a marketing executive will costs you an easy RM 2,300 a month. Adding with advertising budget of RM 500 per month, you are easily looking at RM 2,800.00 for investment (if you perform social media marketing in house).
And above that, there is no guarantee on the results as the marketing executive in your company may be very focused on traditional/offline marketing.
More importantly, how many marketing executive that you know are good in digital marketing?
Of course, I'm not able to speak on behalf of other digital marketing agencies in Malaysia as I'm not sure of their pricing structure.
What I'm sure is that getting us (Marketing Lancers) to handle all your social media marketing efforts is not only proven to be cost effective, it helps you to reduce the head counts and overhead costs.
Plus, wouldn't it be better to leave the tough job with multiple uncertainties to the professionals?
Here's a question for you
Are you still unsure if you should go for a digital marketing agency like Marketing Lancers?
Use the chat button available on this screen and talk to us directly! You can also contact us using our contact page and we'll get back to you within the day!
Don't worry — we are happy to share the costs with you as soon as you share with us your requirements!