August 3, 2018

Social Media Marketing Malaysia Price: How Much Does It Really Costs?

In today's article, we will touching a very sensitive matter — social media marketing Malaysia price. As a marketer myself, I do not see many digital marketing agencies sharing this matter.

Call it a taboo or a trade secret, many digital marketing companies do not share this because they are afraid of the competition. But for Marketing Lancers, we opt to be different.

We are publishing our rates in the coming days and before we do so, I would love to share some information about the pricing structure for social media marketing Malaysia.

Carry on reading below to learn more about social media marketing Malaysia pricing structure.

1. How much does social media marketing costs in Malaysia?

Social Media Pricing in Malaysia
On average, social media marketing starts at around RM 1,500 a month. Of course, depending on the length of service and services you are getting, don't be surprise that social media marketing can costs up to RM 30,000 a month (especially when you ask for a quote from a digital marketing agency based in Kuala Lumpur).

Anyone can do social media marketing (even freelancers) — but not everyone is able to provide you with results you are looking for.

2. How much should you spend on social media marketing (ads) in Malaysia?

Social Media Ads Pricing Malaysia
This is hard to gauge to be honest. There are many factors such as company branding, current social media strategy and overall digital marketing goals.
However, if you are just starting a new business, allocate at least RM 300 for the first month for ads. From the second month onward, you should spend at least RM 500 for more specific lead generation strategies such as email collection, signup for offers or making a sale.

3. How much does digital marketing agency charges for services?

Social Media Agency Pricing Malaysia

A professional digital marketing agency will charge at least RM 1,200 a month for a project. Basically, what you will get are:

  • Monthly reports
  • Paid advertising (management)
  • Image creation
  • Social media post creation

I would like to stress that not all digital marketing agencies include the cost of image creation and social media post creation into their services but we at Marketing Lancers do.

We believe that social media marketing needs to be straightforward and easy for business owners like you to understand. Thus, we don't believe in addon services as it will just increases the overall fee.

4. Does digital agency includes advertising fees in the monthly fee?

Facebook Marketing Ads Budget Malaysia

Again, it depends. Some digital marketing loops in the costs (especially when you pay more than RM 30,000 a month) but generally, most agencies don't.

At Marketing Lancers, we allot the client to set the advertising fees (changeable every month) but we do provide recommendations for budget and overall advertising fees.

Always remember that setting a low advertising fee is not going to benefit your business in the long run as it increases the cost per engagement and reduces the number of reach.

5. How much are you expected to pay to a digital marketing agency such as Marketing Lancers?

Last but not least, the most common question asked by many.

Assuming that you are an entrepreneur and had just started a business (limited funds and budget for the first three months).

Here's what you will be paying monthly (this is an estimation, and to give you an idea):

  • Management Fees: RM 1,500.00 per month
  • Advertising Fees: RM 500.00 per month
  • GRAND TOTAL: RM 2,000.00 per month

Now, let's do some calculation (comparing hiring inhouse marketer versus an outsource agency).

Hiring a marketing executive will costs you an easy RM 2,300 a month. Adding with advertising budget of RM 500 per month, you are easily looking at RM 2,800.00 for investment (if you perform social media marketing in house).

And above that, there is no guarantee on the results as the marketing executive in your company may be very focused on traditional/offline marketing. 

More importantly, how many marketing executive that you know are good in digital marketing?

Of course, I'm not able to speak on behalf of other digital marketing agencies in Malaysia as I'm not sure of their pricing structure.

Here's a quick recap on the social media pricing services in Malaysia that Marketing Lancers charges.

What I'm sure is that getting us (Marketing Lancers) to handle all your social media marketing efforts is not only proven to be cost effective, it helps you to reduce the head counts and overhead costs.

Plus, wouldn't it be better to leave the tough job with multiple uncertainties to the professionals?

How much to pay for social media marketing services in Malaysia?

I can't answer on behalf of all the social media agency in Malaysia — but I can share with you our pricing structure.

It is important to note that we had changed our pricing modules in 2020 due to multiple client's requests.

Basic Package is best for startups and small business owners who want to create online visibility on social media.

Complete Package is best for medium-sized businesses and those who have a footprint in social media—and want to maximize ROI and revenue in the next three months.

Growth Package is created for serious business owners who want us to manage their entire digital footprint on automation. Everything from strategizing to execution is done on our end, thus you can focus on your business.

Social Media Pricing

Simple pricing structure. 100% transparent and zero hidden fees. Fees in Ringgit Malaysia. Advertising credits are not included.

Basic

RM2,000

Manages single Facebook/Instagram account

Manages up to RM5,000 advertising credit per month

Unlimited ads campaigns on Facebook/Instagram

Ad copies and image creation are not included

45 minutes of consultation per month

Monthly report

Shared account manager

SELECT

Complete

RM 3,500

Manages up to three Facebook/Instagram accounts

Manages up to RM10,000 advertising credit per month

Unlimited ads campaigns on Facebook/Instagram

Ads copy and image creation included

8 non-paid posts with copy and image creation

45 minutes of consultation per month

Monthly report

Shared account manager

SELECT

Growth

RM8,000

Complete social media marketing strategy

Monthly content calendar

Manages single Facebook/Instagram account

Manages up to RM100,000 advertising credit per month

Unlimited ads campaigns on Facebook/Instagram

Up to 20 non-paid posts with copy and image creation

2 x times, 45 minutes of consultation per month

Monthly report

Dedicated working hours

Dedicated support

SELECT

Here's a question for you

Are you still unsure if you should go for a digital marketing agency like Marketing Lancers?

Use the chat button available on this screen and talk to us directly! You can also contact us using our contact page and we'll get back to you within the day!

Don't worry — we are happy to share the costs with you as soon as you share with us your requirements!

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