How To Start An eCommerce Store In Malaysia?

How To Start An eCommerce Store In Malaysia

6 Steps To Start An eCommerce Store In Malaysia

Are you planning to start an eCommerce store but not sure where to start?

In this post, I’m going to share with you the exact 6 steps to start an eCommerce store in Malaysia.

As a digital marketing agency for eCommerce businesses, we see dozens of entrepreneurs who are struggling to start up an online store.

It is not about the financials to be honest, but the tiny gritty details such as coding, technology and integration that makes the entire process looks so complicated.

From setting up a domain name to installing an eCommerce website, there is a lot of hardwork needed to be done.

The biggest question is this …

Where should I start?

Follow these steps to easily start an eCommerce store under 60 minutes or less.

  1. Idea sourcing
  2. Idea validation
  3. Business name
  4. Deciding on eCommerce platform
  5. Setting up eCommerce platform
  6. Marketing related matters

Step 1: Start with an idea

eCommerce Store Business Idea

The most crucial part of starting an eCommerce business is the video.

No, it is not about what you think you want to sell or promote. It is all about what your customers will buy from you!

How to find great eCommerce ideas?

The first step is to determine the product has a demand. You may using Google Trends to gauge the supply and demand scale.

Another important step in finding eCommerce ideas is through understanding the competition in the market. If there are 10 eCommerce stores selling similar products, the products of choice should be in demand or else, they will be closing their shops, right?

Step 2: Idea validation

eCommerce Idea Validation

This is very close to the first step with a little twist.

Now that you have an idea and you are all pumped up to launch your online eCommerce store in Malaysia.


You shouldn’t launch it … yet!

Now, hear me out.

Knowing what items will sell (and not sell) is like opening the Pandora’s box. The best way to do so is by doing a quick idea validation.

Here are some resources you can take a read on:

The best way for you to validate an eCommerce business idea in Malaysia?

For us, the best way is by using Google Trends, Facebook Advertising (put a small budget of RM 100) and using Google Forms.

Through this simple 3-step, you can determine if the product has potential market for you to leverage on.

The results from these tests may and may not be absolutely accurate. You need to ensure that you add important factors such as human behavior, buying power and interest (to name a few) to really determine the potential market.

P.S. Learn how to test a product in Malaysia using Facebook.


Step 3: Find and register a business name

eCommerce Business Domain Registration

Finding a business name is challenging but here’s the thing.

There is no right .. or wrong when it comes to finding a business name for your eCommerce store.

What you need to know is this is a business name that you will be using for a long, long time.

Therefore, making sure it resonates with your potential customers and you personally like the name are two important factors to consider.

And if you need some help, you can check out Shopify and Oberlo eCommerce store name generator.

Step 4: Choosing the right eCommerce platform

Best eCommerce Platform in Malaysia

The forth step of starting an eCommerce store in Malaysia is to choose the right eCommerce platform.

If you are an absolute beginner and planning to create an eCommerce store in Malaysia, Shopify is an excellent choice.

Advantages using Shopify:

  • No design skills needed
  • Everything in one place (from customizing eCommerce store design to tracking sales data)
  • Easily integrate with marketing tools
  • A wide range of payment gateway including MOLPay, ePay / Payment Solutions, PayPal Express Checkout and iPay88 to name a few
  • Low entry level pricing (starts at USD $29 per month or RM 119 per month)

Get started with Shopify now (with 14 days free trial no credit card required).

There are also other eCommerce platforms such as WordPress + WooCommerce, Magento and BigCommerce to name a few which are perfect Shopify alternatives.

There is no such thing as best eCommerce platform.

The best eCommerce platform is the platform that fits your business needs and requirements.

Step 5: Setting up an eCommerce store in Malaysia

Setting Up eCommerce Store In Malaysia

If you search on Google, you will find most of the answers as “eCommerce stores are easy to setup” and similar sentences between those lines.

But here’s the thing.

Ask any average Joe (or even your friends) who had start an eCommerce store in Malaysia.

I bet they will say it’s confusing, complicated and there are many things they wish they were told in advanced.

Here’s the truth about setting up an eCommerce store.

It is an easy task, only if you have done your homework and is willing to try-an-error.

If you are starting an eCommerce store for dropshipping (for example), you will find the work extremely hassling.

Setting up an eCommerce store requires patience, dedication and some coding skills (preferably) to smoothen the entire process.

Can we help you for free?

We understand the process of setting up an eCommerce store in Malaysia can be a challenging process and we want to help.

We are happy to give you some nifty tricks and tips (yes, we promise!) to help you get started on the right foot.

Step 6: Prepare a bulletproof marketing strategy

Marketing Strategy for eCommerce Business Malaysia

You may have the best eCommerce store in Malaysia but if you do not have a solid SEO strategy, you are not going to get a lot of traffic, sales and customers.

A marketing strategy involves:

  • Online marketing
  • Offline marketing
  • Paid advertisement
  • Non-paid advertisement
  • Analytics
  • Data analysis
  • Email marketing
  • Cart abandonment
  • Community
  • Information sharing
  • Brand visibility

Doing effective marketing in Malaysia is not as easy as A, B and C.

It takes a lot of effort, data and planning to bring an idea to live, and turning first time visitors into paying customers.

This can be done by simply having a specific goal and specific steps you should be taking to get the wanted results.

Always remember that a single goal is more effective (and easier to achieve) than having multiple goals.

Summary: How to start an eCommerce store in Malaysia successfully?

By following these 6 steps, you are guaranteed to be able to start an eCommerce store within a very short time period.

If you need help with your eCommerce store, click here to talk to us today (you can even use the Live Chat on the bottom of the screen to get instant reply).

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