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Start Up Guide

Business Model 2019

With the current state of technology, starting an eCommerce business in Malaysia is on the 6th gear. This guide is going to teach you everything about eCommerce.

What is eCommerce?

Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Here are the advantages of running an eCommerce business in Malaysia for 2019.

Shopping Trends

Consumers are using the power of Internet to discover new promotions and get cashback for every purchases. Plus, shopping online means zero hassle.


Brand Comparison

Instead of manually comparing each product, most eCommerce platforms allow consumers to compare products using advanced filters.

Mobile First

Gone were the days where you purchase products using desktop. Mobile applications had assisted consumers to buy things online, in just a few clicks.

New Ideas

Everything can be sold online — from household products to fashion wears. There is no such thing as bad idea when it comes to eCommerce in Malaysia.

Blooming Ecomony

We are heading to the First World and since the introduction of eCommerce several years back, it had shaped how consumers purchase products.

High Profit

eCommerce offers high profit and ROI to business owners because there is demand. Business in Malaysia are already moving towards launching online stores.

Generating New Ideas. Solving Big Problems

Starting an eCommerce business in Malaysia is all about solving problems faced by the public. You, are the business owner, is responsible to provide simple solutions that will drive traffic, and convert website visitors into buyers.

Regardless of what you have in mind, everything can be sold on an eCommerce store at no risk to you, or whatsoever.

And if you are a business owner who owns a brick-and-mortar business, there is no better time to launch your own eCommerce store.

Carry on to learn more.


Why Start eCommerce store now?

Technology and supply and demand had fueled the digital economy in Malaysia. Shoppers are now more keen to perform purchases on Shopee, Lazada and 11 Street more than ever before. And this means that there are ample spaces for small time players (like you) to reap the rewards at the same time.

How to start an ecommerce store in malaysia 2019?

Glad you asked. The answer lies between these:


  • Product(s)
  • eCommerce platform
  • Marketing
  • Inventory

Anyone can start an eCommerce store in Malaysia today — but only a few are extremely successful.

For starters, eCommerce business is not an easy money making business concept — but we are here to help!

How do I start a successful eCommerce store?

Step 1: Product

Ask yourself this question. Is your product solving the problems of the public?

This is important because if you are merely selling a product online simply because everyone is doing it, you are not going to succeed.

The goal of setting up an eCommerce store in Malaysia is to leverage the demand factor — and to leverage this to generate more sales for your business.

Can I start an eCommerce store with no money?

Sadly no. You need a little investment to start an eCommerce store.

So, how much is “little investment” means?

The first part is monetary form. We are talking around RM 100.00 a month for starters.

The second part is time. To create, launch and manage an eCommerce store, you are expected to spend at least two hours a day at most to get the business rolling in.

If you are fine with both the above, then carry on reading the next part.


Which eCommerce platform should I Use?

Step 2: Choose the right eCommerce platform

There are many eCommerce platforms that you can choose — Shopify, Magento, PrestaShop, WordPress and WooCommerce to name a few.

If you are a beginner in eCommerce and would want to have an online front for your brick-and-mortar business in Malaysia, Shopify is the answer.

Using Shopify, you can customize anything and everything under the sun without coding skills. All you need is to toggle with the options available or to use the visual editor that comes inbuilt with it.


how to grow ecommerce sales?

Step 3: Marketing at its best.

Starting an eCommerce store is the easy part. The hard part is to drive sales.

Most business owners don’t understand that growing eCommerce sales is the hardest part. Simply because there is no sales person available, you need to spend more time on getting the content right, having the right call-to-action, payment gateway up and running, and of course, create constant online marketing to drive traffic to your eCommerce store.

Phew. That’s a lot of work, right?


eCommerce inventory management

Step 4: Getting your hands dirty with SKU numbers.

A SKU, or stock-keeping unit number, is a unique string of letters and numbers representing each product in a seller’s inventory.

There is no standard practice for SKU creation, but often, the chosen approach is one that makes things the least complex for the employees who need to interpret the SKU’s data and determine what it means. Usually, the information contained in a SKU number is in order from most to least importance.

Important note: The more products you have on your eCommerce store, the more SKU numbers you need to have.

P.S. Spend some serious time in manageing your SKU numbers or hire eCommerce agency like us to help you out.


Is eCommerce store right for my business?

Absolutely! eCommerce stores are popping around like mushroom after the rain and there is absolutely no reason not for you to start one right now.

If you are running a brick-and-mortar business and wondering if eCommerce store right for you, you don’t have to guess. The time is now and you got to take action.

Start your eCommerce store right now, and if you need help, talk to us! We are happy to give some pointers.


The First eCommerce Agency In Malaysia

Marketing Lancers has no plans to become trailblazers. We want to be distrupters — and we are all in to help your with your eCommerce store.

With over 30 years of combined expertise in the eCommerce and digital market, Marketing Lancers are here to serve you.

We had worked with numerous international and local brands and eCommerce is our specialty.

What makes us different from the rest?

Our passion for success and eCommerce makes us ‘Navy Seals’ in the market.


  • Branding – 98%
  • Customer Research – 95%
  • Front and backend system – 89%

We are not just a full-service digital marketing agency in Malaysia — we are the best eCommerce agency based on passion, experience and knowledge (to name a few).

Award winning Branding

Branding an eCommerce store is not a walk in the park. More importantly, it shouldn’t be overlooked at all.

The way you brand your business will determine the price point and trust level of the public towards your brand.





Let’s Start Something new
Say Hello!

Talk to us right no about your eCommerce plans/strategy. Let us give you some thoughts and a third party opinion. No strings attached.


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