As a business consultant, questions about Facebook Edgerank always pop up in the conversations with clients. In today's article, I want to provide answers to one of the most asked questions, "What is Facebook Edgerank?"
Facebook Edgerank is an algorithm that Facebook uses to determine what should be seen by users based on their interests and interactions. Edgerank allows Facebook to deliver relevant content to users at any given time.
Facebook marketing can be really confusing at times. They have all the funny terminology which easily confuses many.
An "Edge" is every interaction you've ever done on Facebook. This means that from liking a post, replying to a post, commenting on Facebook groups/pages and even messages. Yes, you are being tracked (but for the good thing).
When Edgerank filters your Facebook feed, you will start seeing posts that matters to you and people who you had interacted recently.
There are three factors that affects Facebook Edgerank:
Affinity x Weight x Time Decay = Edgerank Affinity
Now, what does this means?
In simpler terms, Facebook gathers Affinity data based on the clicks you have made in the past to that page or friend's feed, including number of Likes, Shares and Comments you had made.
Affinity can also be used to explain your level of interest towards a particular brand's page, or how much of an online friend you are.
Each person's Edge Weight is different. For example, someone who likes browsing photographs is more likely to have more photographs in their feed than someone who rarely clicks on them.
Facebook recency is a key driver for Facebook Edgerank algorithm to work properly. Post decay happens incredibily overtime so that new edges are favoured over older ones.
It is also similar to the way search engine are attracted to fresh new content.
At Marketing Lancers, we are a firm believer that every algorithm has their owns 'style' and by understanding the style, we can easily increase our reach and results.
What are the algorithm that Facebook Edgerank likes?
There are also some major red flags you should consider if you want to beat Facebook Edgerank to its knees. One of them is knowing what the algorithm doesn't favor and avoid using them at all cost.
I hope you find this article about Facebook Edgerank useful.
Have a question about Facebook Edgerank? Hit the reply button and don't be shy to ask!
Facebook marketing is a powerful tactic for online branding. On the other hand, images should not be left behind as a properly optimized image can lead to improved engagement rate on Facebook. This is possible because posts with images are able to capture a user's attention and entice the person even further to interact with your Facebook posting.
Looking for Facebook image size? You'll find them all here in this post. And if you are rushing, don't worry. Wait for 10 seconds and a downloadable Facebook Image Size cheatsheet will be visible below.
An optimal/optimized image size for Facebook cover photos is 851 x 315 pixels.
Here are some guidelines to help you with:
An optimal/optimized Facebook profile image photo size is 180 x 180 pixels.
Important tips that you may find useful:
The optimal size for Facebook post images is 1,200 x 630 pixels.
Here are some pro tips when it comes to Facebook post images:
The recommended size for Facebook shared link images is 1,200 x 627 pixels.
Here are some additional information that you may find helpful:
Do you know that Facebook will automatically scale photos using the minimum dimensions?
They are known as Facebook apps icons, their display on a company page is 111 x 74 pixels. It is important to remember that Facebook will crop the images to fit when you upload them.
Regardless you are using Facebook ads or Facebook pages for marketing, always remember that you need to start using the right Facebook image size each time you push an update on Facebook.
As images that doesn't fit the size will automatically be cropped (and may look really ugly), share this post with your friends and help them with Facebook marketing today!
Common and it is really justified.
Facebook has over one billion users daily and everyone would want to have a piece of it. Most business owners think that the number of users on Facebook equals to their chances of success using Facebook Marketing.
This is where it goes really, really wrong. In this article, you will discover the biggest mistakes businesses make when using Facebook for Marketing.
Social media marketing is just like any other forms of marketing. You will need to have a plan because it is going to save you a lot of time and money.
A complete Facebook planning would include a list of these:
Fact: Using Facebook for Marketing isn't really a walk in the park.
The truth is, the only way to be successful using Facebook for Marketing is through proper planning. You don't have to a complete planning if you are just starting up. However, have at least a detailed progress or checklist to ensure that you are not wasting your marketing budget.
How many of you (business owners) had seen this yourself?
Let me share with you an example.
Me: How do you do your Facebook marketing?
Client: I joined over a dozen of Facebook Groups and I post several updates daily about my products/services on these Facebook Groups.
Me: How is the conversion like? Are you getting quality leads from those?
Client: Sadly no and I have no idea what I do wrong. No one seems to be engaging with my posts. They just like, like and like!
Now, do see the problem here?
Most business owners have the idea that posting more on Facebook Groups will give them leads. Make no mistakes as I'm not saying that this is bad. By doing this, you will get probably a few leads from time to time.
The biggest question is do you want get more leads?
If yes, here's a real fact. Using Facebook for marketing is an excellent way to generate quality leads — only when you have the right Facebook marketing strategy.
In marketing, there is no magic formula and not even Marketing Lancers could do give you results overnight.
Marketing, especially on social media platforms takes time and effort. In most cases, you will only see significant growth after three to six months of continuous marketing on digital platforms.
Always remember that Facebook is not a one-step solution that fits everything you want (growth, fans, sales etc.). While Facebook marketing can be configured to fit your specific needs, avoid cramping all your goals in just one campaign.
Another huge myth is Facebook advertising. Facebook advertising doesn't cost you an arm and a leg. You can easily allocate your budget and tweak it from time to time.
If you need a ballpark figure, we highly recommend our clients to allocate at least RM 300 per month solely on Facebook advertising because we are able to tweak the performance with super low costs around RM 0.10 to RM 0.50 per action.
Regardless whatever you industry you are in, Facebook advertising is a great way to help you build more traffic, generate more leads and increases your sales.
Now, don't get me wrong. Anyone can boost Facebook posts but we strongly recommend you not to do so.
Boosting posts without proper planning and strategy would lead to possible wastage of marketing budgets. You don't have to boost every post you have on your page. Instead, consider boosting Facebook posts that will create an impact.
Not sure what this means? Click here and we'll explain to you!
Want to know one of the biggest mistakes when using Facebook for marketing? You don't use a Facebook page.
I know many business owners who still use their personal Facebook account to generate leads. They shouldn't!
You need to start creating a Facebook page and it doesn't cost you anything. In most cases, it takes less than 5 minutes to set it up and probably another 45 minutes to put in the details and making the page looks good.
Are you a small-medium sized business owner looking to generate more leads and grow a reputable online brand on Facebook?
If you are, lucky for you! For a limited time only, we are giving out complimentary, 45-minutes consultancy to help your brand stand out on Facebook. Yes, it is absolutely free but you need to grab this offer before the timer runs out!
Let us show you how you can use Facebook for marketing — the right way!