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What Is Facebook Edgerank

How Does Facebook Edgerank Works?

As a business consultant, questions about Facebook Edgerank always pop up in the conversations with clients. In today's article, I want to provide answers to one of the most asked questions, "​​What is Facebook Edgerank?"

​What is Facebook Edgerank?

​Facebook Edgerank is an algorithm that Facebook uses to determine what should be seen by users based on their interests and interactions. Edgerank allows Facebook to ​deliver relevant content to users at any given time.

​What is an "Edge"?

​Facebook marketing can be really confusing at times. They have all the funny terminology which easily confuses many.

An "Edge" is every interaction you've ever done on Facebook. This means that from liking a post, replying to a post, commenting on Facebook groups/pages and even messages. Yes, you are being tracked (but for the good thing).

When Edgerank filters your Facebook feed, you will start seeing posts that matters to you and people who you had interacted recently.

​What are the factors affecting Edgerank?

What is Facebook Edgerank

​There are three factors that ​affects Facebook Edgerank:

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    ​Edge Weight
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Affinity x Weight x Time Decay = Edgerank Affinity

Now, what does this means?

In simpler terms, Facebook gathers Affinity data based on the clicks you have made in the past to that page or friend's feed, including number of Likes, Shares and Comments you had made.

​Affinity can also be used to explain your level of interest towards a particular brand's page, or how much of an online friend you are.

​The Edgerank Algorithm

​Part 1: Weight

​Each person's Edge Weight is different. For example, someone who likes browsing photographs is more likely to have more photographs in their feed than someone who rarely clicks on them.

​Part 2: Decay

​Facebook recency is a key driver for Facebook Edgerank algorithm to work properly. Post decay happens incredibily overtime so that new edges are favoured over older ones. 

It is also similar to the way search engine are attracted to fresh new content.

​How do you win over Facebook Edgerank?

Facebook Edgerank Explained

​At Marketing Lancers, we are a firm believer that every algorithm has their owns 'style' and by understanding the style, we can easily increase our reach and results.

What are the algorithm that Facebook Edgerank likes?

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    ​Posts with lots of comments
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    ​Posts with lots of likes and shares
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    ​Post types that users seem to prefer more than others (photos, videos and status updates)
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    Posts that reference a trending topic
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    Posts that receive high volume of likes, comments or shares in a short time
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    Video posts
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    Videos uploaded to Facebook that receive large number of views or extended viewing duration
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    Posts that tag other pages within the text
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    Posts that are liked or commented by one's friends
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    Posts from pages that one interacts with often
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    Post types that one interacts with often
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    Posts from pages with complete profile information
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    Posts from pages where the fan base overlaps with the fanbase of other known high-quality pages
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    Images and videos that have not previously appeared in the Open Graph
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    Links that have not been posted before

​BONUS: Things that the algorithm doesn't like

​There are also some major red flags you should consider if you want to beat Facebook Edgerank to its knees. One of them is knowing what the algorithm doesn't favor and avoid using them at all cost.

  • ​Clickbait
  • ​Frequently circulated content and repeated posts
  • ​Like-baiting
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    Posts that link to spammy landing pages
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    Posts that are frequently hidden or reported (a sign of low quality/trust level)
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    Posts that contain the words such as "like, comment or share"
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    Posts with unsual engagement patterns (a like-baiting signal)
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    Posts that receive negative feedback categorizes as "meme content"
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    Posts that are classified as memes by Facebooks' visual analysis of overlayed text on images

​What do you think about Facebook Edgerank?

​I hope you find this article about Facebook Edgerank useful. 

Have a question about Facebook Edgerank? Hit the reply button and don't be shy to ask!

Facebook Image Size Guide for Facebook Marketing

Facebook Image Size Guide: One stop guide for all your Facebook Marketing needs

Facebook marketing is a powerful tactic for online branding. On the other hand, images should not be left behind as a properly optimized image can lead to improved engagement rate on Facebook. This is possible because posts with images are able to capture a user's attention and entice the person even further to interact with your Facebook posting.

Looking for Facebook image size? ​You'll find them all here in this post. And if you are rushing, don't worry. ​Wait for 10 seconds and a downloadable Facebook Image Size cheatsheet will be visible below.

Facebook Image Size Cheatsheet

​Facebook Cover Photo Size

​An optimal/optimized image size for Facebook cover photos is 851 x 315 pixels.

Facebook marketing tips

Here are some guidelines to help you with:

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    ​Images that are less than 851 x 315 pixels will be stretched
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    ​The minimum size for Facebook cover photo is 399 x 150 pixels
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    ​For the best quality Facebook cover photo, I recommend you to use RGB JPG file that is smaller than 100 KB in size

​Facebook Profile Image Size

​An optimal/optimized Facebook profile image photo size is 180 x 180 pixels.

Important tips that you may find useful:

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    ​Facebook profile image will appear on your company page as 160 x 160 pixels (even though you uploaded 180 x 180 pixels)
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    ​The photo thumbnail size is displayed as 32 x 32 pixels

​Facebook Post Image Size

​The optimal size for Facebook post images is 1,200 x 630 pixels.

Facebook Post Image Size

​Here are some pro tips when it comes to Facebook post images:

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    ​The recommended size is always 1,200 x 630 pixels
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    ​The photo will appear with a maximum width of 470 pixels in Facebook news feed
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    ​The photo will appear on Facebook page with a maximum width of 504 pixels.

​Facebook Shared Link Image Sizes

​The recommended size for Facebook shared link images is 1,200 x 627 pixels.

Here are some additional information that you may find helpful:

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    ​Square photo has a minimum upload size of 154 x 154 pixels in the news feed
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    ​​Square photo has a minimum upload size of ​116 x ​116 pixels in the ​Facebook Page
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    ​Rectangular photo has a minimum upload size of 470 x 246 pixels in the news feed
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    ​Rectangular photo has a minimum upload size of ​484 x 252 pixels in the ​Facebook ​Page

​Do you know that Facebook will automatically scale photos using the minimum dimensions?

​Facebook Tab Image Sizes

​They are known as Facebook apps icons, their display on a company page is 111 x 74 pixels. It is important to remember that Facebook will crop the images to fit when you upload them.

​Using the right image size is important

​Regardless you are using Facebook ads or Facebook pages for marketing, always remember that you need to start using the right Facebook image size each time you push an update on Facebook.

​As images that doesn't fit the size will automatically be cropped (and may look really ugly), share this post with your friends and help them with Facebook marketing today!

Facebook for Marketing

What are the biggest mistakes businesses make when using Facebook for Marketing?

Facebook for Marketing

​Facebook for marketing. When was the last time you know someone who ​start using Facebook marketing right after starting a business?

Common and it is really justified.

Facebook has over one billion users daily and everyone would want to have a piece of it. Most business owners think that the number of users on Facebook equals to their chances of success using Facebook Marketing.

​This is where it goes really, really wrong. In this article, you will discover the biggest mistakes businesses make when using Facebook for Marketing.

​1. Facebook planning is not needed

​Social media marketing is just like any other forms of marketing. You will need to have a plan because it is going to save you a lot of time and money.

​A complete Facebook planning would include a list of these:

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    ​Target audience
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    ​Geographical targeting
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    ​Value preposition
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    ​​Remarketing strategy
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    ​Allocation of budget
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    ​Analytics and analysis

Fact: Using ​Facebook for Marketing isn't really a walk in the park.

Click to Tweet

​The truth is, the only way to be successful using Facebook for Marketing is through proper planning. You don't have to a complete planning if you are just starting up. However, have at least a detailed progress or checklist to ensure that you are not wasting your marketing budget.

​2. Facebook for marketing is a numbers game

​How many of you (business owners) had seen this yourself?

​Let me share with you an example. 

Me: How do you do your Facebook marketing?

​Client: I joined over a dozen of Facebook Groups and I post several updates daily about my products/services on these Facebook Groups.

Me: How is the conversion like? Are you getting quality leads from those?

Client: Sadly no and I have no idea what I do wrong. No one seems to be engaging with my posts. They just like, like and like!

​Now, do see the problem here?

​Most business owners have the idea that posting more on Facebook Groups will give them leads. Make no mistakes as I'm not saying that this is bad. By doing this, you will get probably a few leads from time to time. 

The biggest question is do you want get more leads?

If yes, here's a real fact. Using Facebook for marketing is an excellent way to generate quality leads — only when you have the right Facebook marketing strategy.

​3. Facebook for Marketing will show overnight results

​In marketing, there is no magic formula and not even Marketing Lancers could do give you results overnight.

Marketing, especially on social media platforms takes time and effort. In most cases, you will only see significant growth after three to six months of continuous marketing on digital platforms.

Always remember that Facebook is not a one-step solution that fits everything you want (growth, fans, sales etc.). While Facebook marketing can be configured to fit your specific needs, avoid cramping all your goals in just one campaign.

​4. Facebook advertising is for the big boys

​Another huge myth is Facebook advertising. Facebook advertising doesn't cost you an arm and a leg. You can easily allocate your budget and tweak it from time to time.

​If you need a ballpark figure, we highly recommend our clients to allocate at least RM 300 per month solely on Facebook advertising because we are able to tweak the performance with super low costs around RM 0.10 to RM 0.50 per action.

Regardless whatever you industry you are in, Facebook advertising is a great way to help you build more traffic, generate more leads and increases your sales.

​5. Boosting Facebook posts

​Now, don't get me wrong. Anyone can boost Facebook posts but we strongly recommend you not to do so.


Boosting posts without proper planning and strategy would lead to possible wastage of marketing budgets. You don't have to boost every post you have on your page. Instead, consider boosting Facebook posts that will create an impact.

Not sure what this means? Click here and we'll explain to you!

​6. I don't need a Facebook page

​Want to know one of the biggest mistakes when using Facebook for marketing? You don't use a Facebook page.

I know many business owners who still use their personal Facebook account to generate leads. They shouldn't!

You need to start creating a Facebook page and it doesn't cost you anything. In most cases, it takes less than 5 minutes to set it up and probably another 45 minutes to put in the details and making the page looks good.

​BONUS: We are throwing in a special gift for you​

Are you a small-medium sized business owner looking to generate more leads and grow a reputable online brand on Facebook? 

If you are, lucky for you! For a limited time only, we are giving out complimentary, 45-minutes consultancy to help your brand stand out on Facebook. Yes, it is absolutely free but you need to grab this offer before the timer runs out!

​Let us show you how you can use Facebook for marketing — the right way!