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Top Digital marketing trends 2019
Want to know what are the new trends in online marketing? Carry on reading below to find out!

#1 Digital marketing Trends

Artificial Intelligence

Everyone talks about artificial intelligence (AI) but few understand it. Think of AI as a bunch of computers that can analyze things rapidly. They are able to better understand behaviors and patterns by going through data.

You can use AI for tasks like scouring your databases and providing insights to your team. For example, you could leverage AI to find prospects who look like your existing customers or scan social media conversations to provide you with real-time intel on your competitors.

Business owners in Malaysia can focus on AI especially when it comes to email marketing for example. Tools such as AWeber and Drip allow you to send out timely emails based on customer’s actions.

 

Solution

Influencer marketing is not a magic wand — it takes time and very specific efforts to get the right influencer to market your business.

More importantly, influencer marketing is not just post a few social media posts and blog posts.

At Marketing Lancers, we will streamline the type of influencers that are right for you and track their progress to ensure that they are achieving your business goals.

Statistics and trackings are in place to ensure that we know how effective each influencer is — and whether we should or should not continue working with them.

Details

Artificial Intelligence Goes A Long Way

Challenge

Artificial Intelligence (AI) is complicated and business owners find it extremely tough to implement into their current business model.

What they fail to understand that AI can be integrated into the simplest marketing strategy that they are currently using.

AI is often consider complicated and high-tech. Therefore, business owners in Malaysia will feel paralysed when trying to learn it.

 

Solution

Depending on the size of the business, our team of consultants in Marketing Lancers will provide a list of actionable solutions to help you integrate AI into your business.

For small businesses, we will integrate email marketing automation which are triggered based on filters or subscriber’s actions.

For larger businesses, we recommend using advanced tools such as CRM with other forms of integration.

 

Opportunity

90%

expected ctr

25%

Sales Increase

20%

Traffic Boost

18%

#2 Digital marketing Trends

Chatbot

Chatbot was the thing in 2018 but to our surprise, not many companies had incorporated chatbot into their marketing arsenal. One of the reason is simply because chatbot is confusing, complicated and above all, requires a lot of time to create one.

It is important to understand that chatbots can help with customer service tasks and tie into your various systems to answer repetitive customer questions like: “When will my package be delivered?” “What time is my appointment?” “Where are you located?”

Bots can also be used to warm prospects, schedule sales appointments and help make purchases. I recently set up a bot to help a client close auto loans without ever needing a human. It asked all the questions that a human would ask and was designed to include emojis to make the conversation sound more natural.

Details

Chatbot

Challenge

In deciding whether or not to invest in a bot, figure out if you’d want to use the bot for customer service or in more of a sales capacity. From there, you can steer yourself toward the technology that makes the most sense for your goals.

Setting up the chatbot may be complicated and time consuming — thus, it is common for business owners to find a lot of challenges when trying to set it up.

 

Solution

The usage of chatbot is rather “skeptical” so to say. Many business owners opt not to use chatbot simply because it is challenging to setup.

And this is where we come in (again).

Chatbot is not going to replace your entire marketing team — instead, it is an awesome tool to help your customers find for answers (in an automated style).

 

Opportunity

70%

expected CTR

80%

Sales Increase

10%

Traffic Boost

35%

#4 Digital marketing Trends

Local Influencer Marketing

While influencer marketing is not a new topic, the focus on local influencers is. Unless you run a massive global brand or an e-commerce business, chances are your marketing is mostly local.

Influencer marketing is important because it helps you to reach out a wide range of audience instantly and with a relatively low cost.

This digital marketing trend is best when you want to get tons of eyeballs on your business in a short time period.

 

Details

Local Influencer Marketing

Challenge

Influencer marketing takes time and effort to get it done right.

Most businesses in Malaysia doesn’t allocate enough time, effort and tracking to track the progress of influencers.

Therefore, it is common to see business owners ignoring the power of influencer marketing.

Solution

Influencer marketing is not a magic wand — it takes time and very specific efforts to get the right influencer to market your business.

At Marketing Lancers, we help you to discover the best influencers based on your industry and create specific KPI’s for each influencers to work with your brand.

This includes tracking and ensuring that each influencer is working hard to drive visibility to your brand.

 

Annual Savings

500k

Return Users

12M

Sales Increase

20%

Traffic Boost

18%

#3 Digital marketing Trends

Smart Speakers And Audio

My kids start every morning with Alexa. We ask the device many questions (things to do, recipes, etc.) and order things in seconds. I believe voice will continue to be the next disruptor.

In the recent CES 2019, many technology analysts had concluded that more consumers are going towards voice and other AI related household equipment.

Don’t believe?

How many times do you use Google Voice for search in 2018 alone?

Disclaimer: We use Google Voice at least 15 times a day (guilty!).

 

Details

Smart Speakers And Audio

Challenge

Business owners in Malaysia do not understand the importance of voice search.

One of the most common questions they asked is “We are not in US, thus why is voice search important?”

The truth is, more consumers are heading towards voice search (not to forget having those smart appliances at home).

Therefore, it is a no-brainer to leave this digital marketing trend out for 2019.

 

Solution

To capitalize on this trend, the first step is to start optimizing your website for voice search. To do this, you must understand what your prospects are searching for. Keep in mind that audio queries are conversational and longer. A prospect searching for a restaurant wouldn’t say: “Alexa, restaurant,” but something like: “Alexa, what restaurants are serving dinner now?”

The second step is to incorporate those questions and phrases throughout your website. Build a FAQ section and answer all of those questions you discovered. You could also write blog posts on the various topics and questions, but the best way is to naturally incorporate the particular phrases. If you were optimizing for “restaurants serving dinner now,” you could write content that says, “We serve dinner from 5:00 p.m. to 10:00 p.m. Monday thru Saturday.” This would get picked up and allow you to rank higher with voice search.

 

opportunity

85%

expected ctr

30%

Sales Increase

40%

Traffic Boost

28%

#5 Digital marketing Trends

Live Video

Video is still at the top of content marketing. The only thing better is live video. Put yourself in your customers’ shoes. What would you want to experience from your company? Think behind-the-scenes tours of your office, product demos/releases, live Q&As, etc.

Generally, Malaysians are often more engaged especially when it comes to video. Therefore, publishing live videos allow real-time interaction with your customers or customer-to-be. 

Details

Live Video

Challenge

“I don’t know what to say!” — this is the common challenge faced by most businesses in Malaysia.

Camera-shy is another.

Wouldn’t it be good to leave live videos to the professionals?

Solution

There are two key action steps to move the needle with live video. First, it’s important to create a robust content strategy. My favorite strategy is to simply sit for an hour or two, grab some stickie notes and just brainstorm ideas. What are all the things your customers would find useful, helpful or fun? Brainstorm and generate ideas until your hand starts to hurt.

 

opportunity

78%

expected ctr

45%

Sales Increase

18%

Traffic Boost

22%

Summary

“Digital marketing in 2019 involves innovation, technology and human engagement, above all.”

Your digital marketing strategy should be as human as possible.

Need Help?

Talk to us today about digital marketing. We are here to help in any way possible. Seriously.

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