Digital Marketing Trends for 2018 and 2019. What do you need to know?
With the constant updates from Facebook, Instagram, Twitter, and other popular social media networks, it’s critical for business owners and entrepreneurs to understand the needs to be keep up-to-date with the latest developments in the digital marketing space.
1. Video on demand
Nothing on social media is as eye-catching as good video content. Whether you’re marketing on YouTube, Facebook, Instagram, Twitter, or Snapchat, it looks like social video engagement stats are going to be through the roof in 2018.
And in 2019, we are expecting the stats to grow even further.
Here're some stats for you to dive in (for the time being):
2. Lightning speed response
Our contact us form will be obsolete in the coming months. Seriously.
Nowadays, the timespan for a single website visitor is under 7 seconds. This means that you only have less than 7 seconds to convince them that your services/products are more than just awesome.
If you have a question to ask, would you leave your contact details (with the hopes of getting a reply two days later) or get immediate answers through the live chat?
In today's world, speed is everything ... including replying to customers.
Having a live chat allows the potential customer to ask questions and get immediate answers to their queries.
Do you know that we generate 30% more leads when we installed a live chat module on our website?
3. SEO and SEM (more important than ever)
Do you know that more companies are spending money on search engine optimization (SEO) and search engine marketing (SEM) from 2018 onwards?
The ROI generated from SEO and SEM are way much higher and in many cases, offer multiple folds from what being invested.
Want to know if SEO and SEM are right for your business? Ask us for more information!
4. Social media marketing matters a lot
Want to reach out to a wide audience in 48 hours? Social media is the answer!
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Source.
Here's one thing you should know. Social media isn't for everyone. Here's why.
More digital marketing trends coming your way
Digital marketing is constantly changing — as business owners, we need to embrace this.
If you need help with digital marketing, click the button below and we're happy to take a look at your marketing strategy!