We know that Instagram is a powerhouse.
On any average month, this social media titan has more than 800 million monthly active users.
Instagram growth is definitely something big that we can talk in another blog post, today's post is all about Instagram Stories.
Before we talk about the story dimension on Instagram, let's take a quick dive into Instagram Stories vs Snapchat (in terms of daily users).
Here's the thing.
More people are using Instagram Stories.
Especially businesses in Malaysia!
Business owners in Malaysia (finally) understand the importance of standing out from the crowd.
Therefore, they are seeking more marketing ways to get ahead of the pack.
There's a little problem though.
The influx of people using Instagram for business is high — and standing out from the crowd is also a hard thing!
What can you do?
At the very least, you should understand that Instagram Story doesn't work in all dimension. There are Instagram Story dimensions that you should be aware of!
In this article, you’ll learn all about Instagram Story dimensions.
What Are Instagram Story Dimensions?
Instagram story dimensions are 1080px by 1920px. This means that your image or video should be 1080 pixels wide and 1920 pixels in height. This is also known as an aspect ratio of 9:16.
If you are using Canva to create your IG Story, this is a common sight you will see.
Why Do You Need These Instagram Story Dimensions?
Have you ever wondered why knowing Instagram Stories dimensions mean so much for content creators (and business owners like you)?
If you want to create more professional images or videos in a program like Photoshop or Illustrator, you need to use the correct Instagram Story dimensions.
If you upload an image or video from your camera roll that doesn’t fit these Instagram Story dimensions, the content will be cropped and some of your visuals will be lost.
Or, Instagram will zoom in on your content, resulting in poor quality.
Bottom line: Any Instagram Stories you share will be forced to adhere to the Instagram Story dimensions.
By creating content with these IG Story dimensions, you’ll ensure that your images and videos are framed correctly and retain their high quality.
Bonus #1: How to create a branded story in Canva using Correct Instagram Story Dimensions?
Everyone wants to create content in a professional manner.
But how do big brands do Instagram Stories?
The first step is to use the right Instagram Stories dimensions and you can achieve this using Canva.
Using Canva, you can now create branded story in just a few clicks.
Here's how a branded content on Instagram Story looks like.
These images weren’t created in the Instagram app. Instead, they were created using the Instagram Story dimensions in a different program and then uploaded as Stories.
This allows Gary’s team to create a branded aesthetic with additional images, text, and graphics.
Bonus #2: Use the Instagram Story Dimensions Aspect Ratio to Upload Content Faster
By default, Instagram Story dimensions is 1080px by 1920px and most social media marketing agency will recommend using high-definition and the best visual quality you can upload.
However, do you know that these may not be a good thing?
High-resolution images and videos are saved as large files because they contain more pixels. These can take up a lot of storage space on your device and take longer to upload than lower-definition files.
Instagram Story dimensions aspect ratio is 9:16.
Image credit: Oberlo
Using this ratio, we can work out which smaller Instagram Story dimensions will also work:
- 1080px by 1920px – The best resolution available
- 720px by 1280px – Still HD, but with faster upload times
- 450px by 800px – Starting to lose quality, but much faster upload times
The fewer pixels, the less definition.
We are not saying that you should upload low quality images to Instagram Stories. Instead, you should take note on the ratio as when you master the Instagram Story dimension aspect ratio, you are going to upload the perfect Instagram Story, every single time.
Still finding for the best Instagram Stories size?
The answer is 1080px by 1920px (for the best Instagram Story images) and the ratio is 9:16.
Need help with doing Instagram Stories? Leave a comment below or contact us here.